Dolz | Retention Marketing for DTC Brands ๐Ÿ“ฉ
Dolz | Retention Marketing for DTC Brands ๐Ÿ“ฉ

@itsonlydolz

9 Tweets 3 reads Sep 13, 2022
My agency made a supplement brand $358,602 in 3 months.
The crazy part?
1/3 of it came from sending this one specific type of email twice a week.
Every time we sent it, it made between $5000-7000 per send.
No sales.
No discounts.
Exact strategy revealed below๐Ÿ‘‡๐Ÿฟ
When we first did this, we thought it was just a coincidence at first.
Then I did it for another 4 supplement brands, and it slapped lol.
We refined and tweaked to ensure it would work no matter which supplement brand we worked with, and it did!
Keep reading.
This method only works if you have loads of blog posts.
Or plan on continuously creating blog posts on your website.
But itโ€™s worth it, trust me.
The idea is to use the email to sell the click-through to the blog post.
You DO NOT want to just copy and paste what's in the blog post and send the email lol not gonna work.
Use the email as a trailer to sell the movie, which is the blog post itself.
โ€”THE HOOKโ€”
In the first sentence, you want to grab the readers attention with something that does any of the following:
Educates.
Entertains.
Shocks.
โ€”BIG IDEA/UNIQUE MECHANISMโ€”
This is where you want to let them know what the big discovery is.
This needs to lure them into why exactly they need to keep reading.
Example: Apple's big idea with the iPod when it first launched
"1,000 songs in your pocket"
โ€”WHAT TO EXPECTโ€”
Here you want to highlight 3-4 points on what they can expect to find in the blog post.
You want to really evoke curiosity here.
Example: In this post you'll discover exactly why people are losing their sh*t over X without Y, in as little as 28 days.
Overall click through rates on these emails were high AF and conversion was ๐ŸคŒ๐Ÿฟย 
People ate these emails up all day long.
Not gonna lie and say this works for all niches,
but for the health and wellness niche, especially supplements, we found this to be a game changer.
My agency helps ecom brands generate more revenue through retention marketing.
We're a Klaviyo Gold Partner Agency & have worked with over 35+ brands in several niches, and have got it down to a science.
Looking to get some help with this? Let's chat ๐Ÿ‘‡๐Ÿฟ
calendly.com

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