I fucking love @cutsclothing
ever since @Curlyfuq (my Tik Tok bro) was sponsored by them and shared his stash I've been in love
So @stevenborrelli --> here's my winning funnel breakdown for free
/Google Ads Advanced Strategy Thread/
ever since @Curlyfuq (my Tik Tok bro) was sponsored by them and shared his stash I've been in love
So @stevenborrelli --> here's my winning funnel breakdown for free
/Google Ads Advanced Strategy Thread/
1. The Strategy
The Funnel of Google Ads Success
My personal IP for free
this is how I structure all of my accounts to have the success they do
(how is this different than every other funnel tho?)
The Funnel of Google Ads Success
My personal IP for free
this is how I structure all of my accounts to have the success they do
(how is this different than every other funnel tho?)
The Marriage of the "old" way x the "PPC" way
Old
🔘TOP: Intro New Customers
🔘MIDDLE: Present Offer
🔘BOTTOM: Easy Opportunities
x
PPC
💰TRUE BOTTOM: Missed Opportunities
💰POST PURCHASE: Upsells x Cross-Sells
💰PAST OPPORTUNITIES: Sales x New Collections (LTV)
Old
🔘TOP: Intro New Customers
🔘MIDDLE: Present Offer
🔘BOTTOM: Easy Opportunities
x
PPC
💰TRUE BOTTOM: Missed Opportunities
💰POST PURCHASE: Upsells x Cross-Sells
💰PAST OPPORTUNITIES: Sales x New Collections (LTV)
using this "Schmelebeck PPC" framework
you can tailor Cut's position from where you are presently and where you want to take it
Example
> you're budget is 50% FB, 25% Tik Tok, 25% Google
Perfect, maximize your Google Ads for finding missed opportunities & increasing LTV
you can tailor Cut's position from where you are presently and where you want to take it
Example
> you're budget is 50% FB, 25% Tik Tok, 25% Google
Perfect, maximize your Google Ads for finding missed opportunities & increasing LTV
What would this look like w/ campaigns?
Missed Opportunities
> General YouTube Remarketing: collection based
> Engaged YT Remarketing: past ads & behavior-based
> Display Dynamic Remarketing: segment by collection to product depending on traffic
Missed Opportunities
> General YouTube Remarketing: collection based
> Engaged YT Remarketing: past ads & behavior-based
> Display Dynamic Remarketing: segment by collection to product depending on traffic
Increase LTV
> target customers who haven't purchased in X months (whatever a normal sales cycle is for you)
> amplify your email marketing by pushing same offer/angles with display/discovery ads (to the same list)
> target customers who haven't purchased in X months (whatever a normal sales cycle is for you)
> amplify your email marketing by pushing same offer/angles with display/discovery ads (to the same list)
What about if you want to maximize Google's reach?
YouTube & Performance Max (retail) are your best buddies from now on
Youtube can be a goldmine as long as your AOV/aLTV can support this
> might have to be a retargeting angle ONLY
YouTube & Performance Max (retail) are your best buddies from now on
Youtube can be a goldmine as long as your AOV/aLTV can support this
> might have to be a retargeting angle ONLY
Performance Max (Retail) will take over where Smart Shopping left
> target new customers
> exclude brand
> go after audience avatars OR collections by segmenting your asset/listing groups OR by campaign level
How aggressive top/bottom?
depends on Margin & Success metrics
> target new customers
> exclude brand
> go after audience avatars OR collections by segmenting your asset/listing groups OR by campaign level
How aggressive top/bottom?
depends on Margin & Success metrics
🥃
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