History
Science
Critique
Botany
Cannabis Industry
Scientific Debate
Cannabis
Industry Analysis
Misconceptions in Cannabis
The whole indica/sativa thing was made up by some dude 240 years ago.
It was wrong then and itβs wrong now, so why is it the foundation of the entire cannabis industry?
It's time for a thread:
It was wrong then and itβs wrong now, so why is it the foundation of the entire cannabis industry?
It's time for a thread:
More than 200 years ago some bloke in France proclaimed that another species of the Cannabis Sativa plant existed: Cannabis Indica
Jean Baptiste Lamark said that the Indica plant, from India, grew shorter and stubbier, took longer to grow, and it had different effects and usage
Jean Baptiste Lamark said that the Indica plant, from India, grew shorter and stubbier, took longer to grow, and it had different effects and usage
His contemporaries didn't buy it at the time, and hundreds of years later molecular biology proven not only that there is no difference between Sativa and Indica strains, but that the distinction doesn't even exist to begin with.
This whole theory is a fallacy.
This whole theory is a fallacy.
Meanwhile, this framework dictates or impacts probably 90% of the buying decisions that happen in dispensaries today.
To be clear, different strains do absolutely have different characteristics, and produce different levels of terpenes and cannabinoids, which give consumers different effects.
There's just no sub-species, family, or type that you can categorize those strains within.
There's just no sub-species, family, or type that you can categorize those strains within.
Right or wrong, the sativa and indica classification has dominated the cannabis industry for centuries. Even if you know nothing about smoking weed, you probably know:
Sativas are uplifting and energetic
Indicas calming and make you sleepy
Or so you thought...
Sativas are uplifting and energetic
Indicas calming and make you sleepy
Or so you thought...
So why is the cannabis industry ok with this?
Because it works for consumers, and consumers are the only thing that matters.
Because it works for consumers, and consumers are the only thing that matters.
Cannabis makes the user feel some type of way. Complex combinations of cannabinoids like THC and CBD, terpenes, and other fun stuff combine to do that.
The science is way over the head of average consumer, and most connoisseurs too.
Looks super simple, right?
The science is way over the head of average consumer, and most connoisseurs too.
Looks super simple, right?
Bullshit or not, the indica/sativa classification is probably the single most productive tool the industry has to onboard new consumers just because it exists.
On top of the inevitable placebo effect, it's a self fulfilling prophecy that's been at work for decades.
On top of the inevitable placebo effect, it's a self fulfilling prophecy that's been at work for decades.
When a consumer asks for a indica...
They'll probably be recommended a strain with plenty of Myrcene.
Strains with Myrcene will generally knock you out.
Therefor, these strains are thought of as indicas, or indica dominant hybrids.
The cycle continues.
They'll probably be recommended a strain with plenty of Myrcene.
Strains with Myrcene will generally knock you out.
Therefor, these strains are thought of as indicas, or indica dominant hybrids.
The cycle continues.
Here's how the cannabis industry works today, simplified.a
This system is primitive, but so is the industry. We're in the first inning, and what works for consumers is all that really matters.
Looking forward - Scientists at True Terpenes have distilled (pun intended) common strain terpene profiles into 6 related effects.
This works.
Looking forward - Scientists at True Terpenes have distilled (pun intended) common strain terpene profiles into 6 related effects.
This works.
It's going to take time and a ton of cohesive industry marketing efforts to get to an accurate classification system, and we shouldn't shoot the messenger in the meantime.
What works for consumers works for me, and indica and sativa work.
What works for consumers works for me, and indica and sativa work.
If you're new here, I build businesses and tweet about it all day every day.
For the last 5 years I've been building recreational cannabis brands, and I write a cannabis newsletter every Friday.
Subscribe to Free Smoke > freesmoke.xyz
Follow yours truly > @landforce
For the last 5 years I've been building recreational cannabis brands, and I write a cannabis newsletter every Friday.
Subscribe to Free Smoke > freesmoke.xyz
Follow yours truly > @landforce
If you liked this thread, do me a solid and go hit it with a RT!
Just double checked my math on this and it turns out 1783 (when he made this claim) is actually 420 years ago, not 240 like I originally wrote.
My apologies for this mistake.
My apologies for this mistake.
Loading suggestions...