3 Email Automations You May Be Missing That Perform Really Well
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𧡠Thread //
1. Pre Vip Flow
β‘ Most brands have a VIP flow that offers a special discount/reward to their best customers. People like being recognized as a VIP and therefore this flow lets people know theyβre close to being one.
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β‘ Most brands have a VIP flow that offers a special discount/reward to their best customers. People like being recognized as a VIP and therefore this flow lets people know theyβre close to being one.
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Letβs say for Brand X a VIP customer is someone who has ordered 4 times. We then would create a flow targeting people who've bought 3 times. We tell these people they are one order away from being a VIP and we highlight the rewards a VIP would get to encourage that 4th purchase.
2. Expected Next Order Flow
β‘ Uses the expected date of the next order to prompt your customers to make another purchase at an appropriate time for them, based on their previous purchase behavior and the general purchasing patterns of all your customers.
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β‘ Uses the expected date of the next order to prompt your customers to make another purchase at an appropriate time for them, based on their previous purchase behavior and the general purchasing patterns of all your customers.
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You can find it under the flow library in Klaviyo under Repeat Purchase Nurture Series.
Here's one way it could look:
Here's one way it could look:
3. Site Abandonment
β‘Target customers who are active on your site. I call these people scrollers.
Logistics:
Trigger: Active on Site
Time Delay: 2 hours on email 1 and 22 hours later for email 2
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β‘Target customers who are active on your site. I call these people scrollers.
Logistics:
Trigger: Active on Site
Time Delay: 2 hours on email 1 and 22 hours later for email 2
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Filters:
- Checkout started 0 times since starting this flow
- Placed order 0 times since starting this flow
- Viewed product zero times since starting this flow
- Added to cart 0 times since starting this flow
- Has not been in this flow in the last 30 days
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- Checkout started 0 times since starting this flow
- Placed order 0 times since starting this flow
- Viewed product zero times since starting this flow
- Added to cart 0 times since starting this flow
- Has not been in this flow in the last 30 days
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* you can change 30 days to a longer delay such as 45 or you can put a filter on this flow to only send this flow to people once over all time
𧡠Hope this helps!
𧡠Hope this helps!
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