Google Marketing Live 2022
Live Keynote Notes
Live Keynote Notes
Insights Page
> use this data to see what products you can lean into
> use this data to keep your website/landing pages up to date for potential customers
> ideas for content strategy
> use this data to see what products you can lean into
> use this data to keep your website/landing pages up to date for potential customers
> ideas for content strategy
Updates to the Search Results Page
> will be moving to more of a visual basis
> images / articles / videos / questions & answers
> goal of advertisers --> have Rich Visual Content that matches the searchers need
Coming Soon
> more visual ads
> will be moving to more of a visual basis
> images / articles / videos / questions & answers
> goal of advertisers --> have Rich Visual Content that matches the searchers need
Coming Soon
> more visual ads
More Visual Search
> aka the future of search
> aka the future of search
The Future of Video
> YouTube Shorts = 30B+ daily views
> Google is developing ads on YouTube Shorts
> YouTube Shorts = 30B+ daily views
> Google is developing ads on YouTube Shorts
The Future of Discovery
> testing later this year --> video ads on Discovery
> testing later this year --> video ads on Discovery
Google Audiences For Connected TV
> Only for Display & Video 360
> can connect campaigns to Affinity / In-Market / Demographic audiences
> Only for Display & Video 360
> can connect campaigns to Affinity / In-Market / Demographic audiences
Performance Max New Tools
> understanding automation is coming
> New: Experiment tools in PM
> New: More Insights
> New: Included in Optimization Score
> New: Can optimize in Google Ads mobile app
> understanding automation is coming
> New: Experiment tools in PM
> New: More Insights
> New: Included in Optimization Score
> New: Can optimize in Google Ads mobile app
Privacy Updates
> search & conversion lift tests are coming later this year
> example: geo-experiments
> search & conversion lift tests are coming later this year
> example: geo-experiments
Coming Soon
> Ads on YouTube Shorts
> Video on Discovery
> Performance Max: Experiment Tools
> Performance Max: More Insights
> Search Lift Tests
> Conversion Lift Tests
#GML2022
> Ads on YouTube Shorts
> Video on Discovery
> Performance Max: Experiment Tools
> Performance Max: More Insights
> Search Lift Tests
> Conversion Lift Tests
#GML2022
Personal Opinion
I'm actually super excited to see Ads on YouTube Shorts
Google going right at Tik Tok Ads
love to see it
I'm actually super excited to see Ads on YouTube Shorts
Google going right at Tik Tok Ads
love to see it
Machine Learning & Advertising
> pushing broad match & smart bidding
> tROAS is seeing +6% conversion value
> broad match + tROAS = +20% conversion value
> New: 1-click experiment to see how broad match & smart bidding perform for you compared to existing keywords
> pushing broad match & smart bidding
> tROAS is seeing +6% conversion value
> broad match + tROAS = +20% conversion value
> New: 1-click experiment to see how broad match & smart bidding perform for you compared to existing keywords
The Future of Dynamic Search Ads
> New: will start to be able to review DSA ads in the near future
Google Business Messages
> New: Open Beta end of 2022 will be able to test live-chat on the search results page
#GML2022
> New: will start to be able to review DSA ads in the near future
Google Business Messages
> New: Open Beta end of 2022 will be able to test live-chat on the search results page
#GML2022
Asset Library
> will be available to all advertisers soon
> campaign types: discovery/display/PMax
> will be able to connect to @googledrive
> New: Create a Video directly in the asset library and upload it to Youtube (looks like a slideshow)
> will be available to all advertisers soon
> campaign types: discovery/display/PMax
> will be able to connect to @googledrive
> New: Create a Video directly in the asset library and upload it to Youtube (looks like a slideshow)
@googledrive Google Analytics 4
> New: Intelligent Home Experience
> New: Intelligent Home Experience
@googledrive Audience Insights Page
> more first-party data insights
> more first-party data insights
@googledrive Recommendations & Opti-Score
> Google is pushing for increasing score = increasing conversions
> New: Optimization Score will be available for every campaign type
> Google is pushing for increasing score = increasing conversions
> New: Optimization Score will be available for every campaign type
@googledrive Coming Soon
> Automatically create video ads
> Live-Chat in the SERP
> More Insights (Attribution/Budget/Audience)
> Automatically create video ads
> Live-Chat in the SERP
> More Insights (Attribution/Budget/Audience)
Privacy
> New: Users can control their own ads they see in "My Ad Center"
> Goal: allow users to personalize what types of ads they can see
> what campaign types: Search/YouTube/Discovery
> New: Users can control their own ads they see in "My Ad Center"
> Goal: allow users to personalize what types of ads they can see
> what campaign types: Search/YouTube/Discovery
Privacy Sandbox
> late 2022: expanded testing of interest-based ads & remarketing
> late 2022: expanded testing of interest-based ads & remarketing
Conversion Modeling
> expanding to new model types
> will be across Analytics & Ads
Data-Driven Attribution
> New: Default for most new actions
On-Device Conversion Measurement
> info will never leave the device they convert on
> expanding to new model types
> will be across Analytics & Ads
Data-Driven Attribution
> New: Default for most new actions
On-Device Conversion Measurement
> info will never leave the device they convert on
Improved Tagging Experience
> New: Centralized Tagging Experience
> New: Centralized Tagging Experience
Enhanced Conversions
> New: Lead Specific Enhanced Conversions w/ Offline Conversion
> Beta: Enhanced Conversions in Search Ads 360
> New: Lead Specific Enhanced Conversions w/ Offline Conversion
> Beta: Enhanced Conversions in Search Ads 360
Coming Soon
> My Ad Center
> New Google Tag Experience
> More Support for Enhanced Conversions
> Lead Funnel Report for Offline Conversions
> My Ad Center
> New Google Tag Experience
> More Support for Enhanced Conversions
> Lead Funnel Report for Offline Conversions
Shopping
> goal is a more visually appealing product feed
> AR in Search --> Google believes this is the next THING in shopping
> goal is a more visually appealing product feed
> AR in Search --> Google believes this is the next THING in shopping
Video for eCommerce
> product feeds for Video campaigns are going to be pushed more
> you SHOULD be doing this already IMO
> New: Product Feeds in YouTube Search & YouTube Shorts
> product feeds for Video campaigns are going to be pushed more
> you SHOULD be doing this already IMO
> New: Product Feeds in YouTube Search & YouTube Shorts
Product Optimizations
> more insights in the Google Ads dashboard to see diagnostics
> more insights in the Google Ads dashboard to see diagnostics
How to Increase Client LTV
> New: Showcase your loyalty benefits/program on Google
> How: Loyalty Integrations (existing members)
> New: Performance Max campaigns can send ads directly to your Customer Loyalty lists
> New: Showcase your loyalty benefits/program on Google
> How: Loyalty Integrations (existing members)
> New: Performance Max campaigns can send ads directly to your Customer Loyalty lists
New Products
> Visual product feed
> AR in search
Coming Soon
> Product feeds in YouTube shorts & YouTube Search
> Faster checkout experience
> Loyalty benefits & targeting feature in PMax
> Visual product feed
> AR in search
Coming Soon
> Product feeds in YouTube shorts & YouTube Search
> Faster checkout experience
> Loyalty benefits & targeting feature in PMax
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