Psychology influences your actions everyday.
Here are 8 cognitive biases hidden in my $87,568 a week funnel
(and how you can use them to get more customers)
//THREAD///
Here are 8 cognitive biases hidden in my $87,568 a week funnel
(and how you can use them to get more customers)
//THREAD///
1. Halo Effect
If someone perceives you as great at what you teach, they’re more likely to view you in a positive light overall.
Invest in good branding (like pictures) to frame yourself in the best way:
If someone perceives you as great at what you teach, they’re more likely to view you in a positive light overall.
Invest in good branding (like pictures) to frame yourself in the best way:
2. Framing Bias
You base decisions on the first information given to you.
Whenever pitching your price, value stack your offer & bonuses first:
You base decisions on the first information given to you.
Whenever pitching your price, value stack your offer & bonuses first:
3. Liking Bias
You prefer to say “yes” to people you like.
Start running webinars or VSLs before selling your product…
By showing people your character, they’ll become more inclined to buy.
You prefer to say “yes” to people you like.
Start running webinars or VSLs before selling your product…
By showing people your character, they’ll become more inclined to buy.
4. Social Proof
Your “word” isn’t enough to build people’s trust.
Show them previous results you’ve generated for other customers and they’ll follow your lead:
Your “word” isn’t enough to build people’s trust.
Show them previous results you’ve generated for other customers and they’ll follow your lead:
5. Bandwagon Effect
You’re more influenced to take action after seeing other people do the same.
Show how many people have used your product to push others to take action:
You’re more influenced to take action after seeing other people do the same.
Show how many people have used your product to push others to take action:
6. Information Bias
You value products more when they give you a dream outcome.
Show your prospects exactly what they’ll be receiving after investing in your product:
You value products more when they give you a dream outcome.
Show your prospects exactly what they’ll be receiving after investing in your product:
7. Scarcity
We value something more when there’s less of it.
Show people the limited spots you have left with your product.
Knowing they can lose the offer soon will increase their intent to buy it now:
We value something more when there’s less of it.
Show people the limited spots you have left with your product.
Knowing they can lose the offer soon will increase their intent to buy it now:
8. Commitment Bias
You’re more likely to stay consistent with prior decisions you’ve made.
Get the prospect to say yes to giving you their email…
Then test their commitment by immediately offering them a low ticket product:
You’re more likely to stay consistent with prior decisions you’ve made.
Get the prospect to say yes to giving you their email…
Then test their commitment by immediately offering them a low ticket product:
A summary of the 8 cognitive biases marketers use:
• Halo effect
• Framing bias
• Liking bias
• Social proof
• Bandwagon effect
• Information bias
• Scarcity bias
• Commitment bias
• Halo effect
• Framing bias
• Liking bias
• Social proof
• Bandwagon effect
• Information bias
• Scarcity bias
• Commitment bias
Are you selling a course/program online?
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If so, join my VIP Course Creators Newsletter to learn the exclusive 7 figure funnel hacks I share nowhere else.
Join here for FREE: moderndaymba.co
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