Here's how I do content updates these days ๐งต๐
1. I add more content by checking the current People also ask section + competitors pages.
My blog posts must be the best on the SERPs, answering the most important questions.
Tip: You can use SurferSEO for this, but I prefer to do it manually.
My blog posts must be the best on the SERPs, answering the most important questions.
Tip: You can use SurferSEO for this, but I prefer to do it manually.
2. I replace products that are no longer available.
Tip: don't just delete that content. Save it somewhere to use it again when the product is back on the shelves.
Tip: don't just delete that content. Save it somewhere to use it again when the product is back on the shelves.
3. I add more options to buy the products. Easier said than done in many niches, but we have to try.
Tip: feature those that pay better on top or with bigger buttons.
Tip: feature those that pay better on top or with bigger buttons.
4. I change the featured image ( header image ) with a new custom one.
Tip: stock images are overused
Tip: stock images are overused
5. I delete content that is no longer relevant.
Tip: be careful with this one if you are already in the top 3. Check the current SERP to understand the intent.
Tip: be careful with this one if you are already in the top 3. Check the current SERP to understand the intent.
6. I replace the intro section with a more engaging one.
For this, I use Jasper AI with the blog post intro template.
Tip: Be short with no more than a few sentences with the intro.
For this, I use Jasper AI with the blog post intro template.
Tip: Be short with no more than a few sentences with the intro.
7. I add an answer target on the top.
For question-answer blog posts, 80% of the answer in a single paragraph.
For round-up product reviews, that's a sentence with my best pick and why I love it.
Tip: Put an affiliate link in there.
For question-answer blog posts, 80% of the answer in a single paragraph.
For round-up product reviews, that's a sentence with my best pick and why I love it.
Tip: Put an affiliate link in there.
8. Republish the blog post with the current date.
Google loves fresh content, and this trick still works.
Google loves fresh content, and this trick still works.
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