๐ฌ The Science of High Converting Landing Pages
This is how we did a 259.7% (or 2.5x) increase in revenue, without spending anything extra on marketing.
๐งต a thread ๐งต
This is how we did a 259.7% (or 2.5x) increase in revenue, without spending anything extra on marketing.
๐งต a thread ๐งต
1/ At the end, you will have learned:
- Sections every landing page needs to convert
- Why to put the sections in this order
- Tools we use to build LPs
Let's dive into it!
- Sections every landing page needs to convert
- Why to put the sections in this order
- Tools we use to build LPs
Let's dive into it!
2/ When building out landing pages for our clients...
We're always using our tested framework for landing pages, almost guaranteeing us a higher CVR.
It's build scientifically, to tackle all pain points, build trust and ask for the sale.
We're always using our tested framework for landing pages, almost guaranteeing us a higher CVR.
It's build scientifically, to tackle all pain points, build trust and ask for the sale.
3/ First, what sections does every LP need.
When building out landing pages, you utilise every sections to work for you.
Every section has a purpose.
Don't waste pixels, as you will be wasting $$$
When building out landing pages, you utilise every sections to work for you.
Every section has a purpose.
Don't waste pixels, as you will be wasting $$$
4/ Every landing page should have these sections
- Header section
- Why section
- Featured in bar
- Product/Offer
- Reviews Section
- How it works/Benefits
- Featured review
- Us vs them
- Product/Offer Section 2
- Footer
They all have a specific purpose. Let's dive into it
- Header section
- Why section
- Featured in bar
- Product/Offer
- Reviews Section
- How it works/Benefits
- Featured review
- Us vs them
- Product/Offer Section 2
- Footer
They all have a specific purpose. Let's dive into it
5/ This specific example is for a blue light blocking brand we did the landing page for.
6/ 1. Header Section
The goal of the header section is to provide people more context and be in line with the source.
The source meaning the ad/platform how someone landed on your ad.
The goal of the header section is to provide people more context and be in line with the source.
The source meaning the ad/platform how someone landed on your ad.
7/ The elements on this section should be:
- Headline with bold claim
- Description with what the benefits are
- Social proof (review stars for example)
- CTA button
- Headline with bold claim
- Description with what the benefits are
- Social proof (review stars for example)
- CTA button
8/ 2. Why Section
Goal: Give people more benefits about the product, explaining the exact value proposition.
Don't go into the specifics here, just explain the benefits for the customer. What's in it for them?
Goal: Give people more benefits about the product, explaining the exact value proposition.
Don't go into the specifics here, just explain the benefits for the customer. What's in it for them?
9/ Elements on the why section should be...
- Benefit focused headline
- 3/4 benefits for the user with heading, text and image
- Benefit focused headline
- 3/4 benefits for the user with heading, text and image
10/ 3. Featured Review
Goal: Build trust and show them social proof.
If you have any press coverage, show logos + headline here.
Otherwise show happy customers. Faces are a must here also showing country is a way to build up trust.
Goal: Build trust and show them social proof.
If you have any press coverage, show logos + headline here.
Otherwise show happy customers. Faces are a must here also showing country is a way to build up trust.
11/ 4. Product/Offer
Goal: Show them the offer. Make the sale.
Arguably the most important section because here is where the magic happens.
Goal: Show them the offer. Make the sale.
Arguably the most important section because here is where the magic happens.
12/ Elements on the product/offer section:
Should give lead all necessary info to make purchase:
- Show all info on shipping
- Summarise benefits
- Show payment methods
Should give lead all necessary info to make purchase:
- Show all info on shipping
- Summarise benefits
- Show payment methods
13/ 5. Reviews Section
Goal: Build trust and show social proof.
Best is to show pictures of users here, enjoying the product/smiling. Also show user location here to increase trust.
Call to action back to product section.
Goal: Build trust and show social proof.
Best is to show pictures of users here, enjoying the product/smiling. Also show user location here to increase trust.
Call to action back to product section.
14/ 6. How it works/benefits
Goal: Show people the specifics.
If your product has a step-by-step instruction, you can show it here. Otherwise, you can show the benefits again.
Reviews section (show IT works)
How section (show HOW it works)
Goal: Show people the specifics.
If your product has a step-by-step instruction, you can show it here. Otherwise, you can show the benefits again.
Reviews section (show IT works)
How section (show HOW it works)
15/ 7. Comparison Section
Goal: Show why you're the best option available.
Make sure this is genuine.
Don't just show you're the best in everything, as people will distrust you.
Goal: Show why you're the best option available.
Make sure this is genuine.
Don't just show you're the best in everything, as people will distrust you.
16/ 8. Footer section
Goal: Inform people and give them easy navigation to the info they want.
1 thing I see lots of brands do wrong: link to social media in their footer.
Remember: once someone clicked on your IG icon, their gone. It opens IG and they're distracted. GONE.
Goal: Inform people and give them easy navigation to the info they want.
1 thing I see lots of brands do wrong: link to social media in their footer.
Remember: once someone clicked on your IG icon, their gone. It opens IG and they're distracted. GONE.
17/ Tools we use for landing page creation:
- Figma for design
- Webflow for development
- Custom tool that converts Webflow > Shopify theme
- Figma for design
- Webflow for development
- Custom tool that converts Webflow > Shopify theme
18/ The layout of this exact landing page, resulted in a 259.7% (or 2.5x) increase in revenue.
They
- Didn't spend anything extra on emails
- Didn't spend anything extra on socials
- Didn't spend anything extra on influencers
All through a better converting experience.
They
- Didn't spend anything extra on emails
- Didn't spend anything extra on socials
- Didn't spend anything extra on influencers
All through a better converting experience.
19/ Most brands think that more ad spend will fix their 'issue'...
However, it's better to build a good foundation and increase CVR first and then scale profitably.
However, it's better to build a good foundation and increase CVR first and then scale profitably.
20/ Important note: every brand has different needs.
On calls, we always discuss the objectives before starting.
If you wanna build up email list, you'd have to go a very different route than this.
On calls, we always discuss the objectives before starting.
If you wanna build up email list, you'd have to go a very different route than this.
21/ If you want to discuss what'd be the best way to utilise landing pages for your brand, we're happy to jump on a 20m call.
22/ End of the thread!
- Make sure to try landing pages for your brand using this framework
- Follow @kasper_dolk for more tips on conversion first design
- Make sure to try landing pages for your brand using this framework
- Follow @kasper_dolk for more tips on conversion first design
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