Copywriting is a key marketing skill. Learning it will make you millions
Here are 10 copywriting tips that will increase clicks and conversions on your website, ads, emails, and more:
Here are 10 copywriting tips that will increase clicks and conversions on your website, ads, emails, and more:
Tip: Use negative competitor reviews
Look at competitors' negative reviews on places like G2, Capterra, Amazon, etc.
These reviews are a goldmine of pain points. Use them to your advantage:
Look at competitors' negative reviews on places like G2, Capterra, Amazon, etc.
These reviews are a goldmine of pain points. Use them to your advantage:
Tip: Real conversation test
When writing copy, read your words out loud.
If you wouldn't use those words in real conversations with customers, eliminate them.
Simplify and make people say "aha" when they read it:
When writing copy, read your words out loud.
If you wouldn't use those words in real conversations with customers, eliminate them.
Simplify and make people say "aha" when they read it:
Tip: Remove friction words
Friction words are: sign up, submit, create account, book a call.
Each phrase produces friction by creating more perceived work vs GAINED value.
Tell them what they'll get, not what they have to do.
Example:
Friction words are: sign up, submit, create account, book a call.
Each phrase produces friction by creating more perceived work vs GAINED value.
Tell them what they'll get, not what they have to do.
Example:
Tip: Conviction statements
If you don't have conviction and confidence in your copywriting, users won't feel compelled to take action.
Turn soft phrases like "we help with" into strong promise statements:
If you don't have conviction and confidence in your copywriting, users won't feel compelled to take action.
Turn soft phrases like "we help with" into strong promise statements:
Tip: Transformation + time frame
Specificity and clarity drive action. Be clear with the transformation users will achieve with your offer.
Increase desire by using specific time frames:
Specificity and clarity drive action. Be clear with the transformation users will achieve with your offer.
Increase desire by using specific time frames:
Tip: It's about THEM, not YOU
Don't boast about what you've done. Tell users how their life will be improved by your product.
Use "You" variations frequently.
Don't boast about what you've done. Tell users how their life will be improved by your product.
Use "You" variations frequently.
Tip: Lower their risk
Asking a user to "check out" your offer forces them to risk time and effort without a clear reward.
Lower their risk by making it clear what they'll get in exchange for their attention.
Example:
Asking a user to "check out" your offer forces them to risk time and effort without a clear reward.
Lower their risk by making it clear what they'll get in exchange for their attention.
Example:
Tip: Speak with, not at.
Don't dominate the conversation. Speak with your target audience instead of commanding them to action.
Instead, explain how you enable their transformation.
Example:
Don't dominate the conversation. Speak with your target audience instead of commanding them to action.
Instead, explain how you enable their transformation.
Example:
Tip: Curiosity gap
Curiosity gap = identification of new and valuable knowledge. The gap in the reader's existing knowledge compels them to click.
This is great for email subject lines.
Example:
Curiosity gap = identification of new and valuable knowledge. The gap in the reader's existing knowledge compels them to click.
This is great for email subject lines.
Example:
Tip: Concrete descriptions
Phrases like "command center" produce imagery in the reader's mind.
Help your readers visualize your product by anchoring it to a concrete description.
Example:
Phrases like "command center" produce imagery in the reader's mind.
Help your readers visualize your product by anchoring it to a concrete description.
Example:
Want to write landing pages that drive conversions and make you more money?
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1. Retweet the 1st tweet above if you are feeling generous 😊
2. Follow me @jmoserr for more weekly marketing, business, and writing threads!
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