If you use it right, the 7 deadly sins can be a powerful copywriting tool.
But most copywriters ignore it because they think it's evil.
Here's how these copywriting legends spice up their copy by ethically tapping into it:
But most copywriters ignore it because they think it's evil.
Here's how these copywriting legends spice up their copy by ethically tapping into it:
Legendary copywriters like Gary Halbert, Eugene Schwartz, and John Caples understand this:
The amount of truth we can accept about human nature is directly related to our power to influence others.
The amount of truth we can accept about human nature is directly related to our power to influence others.
If you think using the 7 deadly sins to influence people is evil, here's what you're missing:
We often have a virtuous drive buried behind these sins.
But if you appeal directly to the virtuous drive, people won't pay attention.
The 7 deadly sins serve to resurface it.
We often have a virtuous drive buried behind these sins.
But if you appeal directly to the virtuous drive, people won't pay attention.
The 7 deadly sins serve to resurface it.
Now that this is out of the way, let's look at how you can tap into the 7 deadly sins to spice up your copy (and resurface their virtuous drivers):
- Gluttony
- Greed
- Sloth
- Envy
- Wrath
- Pride
- Lust
- Gluttony
- Greed
- Sloth
- Envy
- Wrath
- Pride
- Lust
1/ Gluttony: Want more than what's necessary.
😴 Copy: Steal this method to grow your company to 7 figures.
🌶️ Copy: Steal this method to grow your company BEYOND 7 figures.
Virtuous Driver: Serve more customers.
😴 Copy: Steal this method to grow your company to 7 figures.
🌶️ Copy: Steal this method to grow your company BEYOND 7 figures.
Virtuous Driver: Serve more customers.
2/ Greed: Intense desire for wealth and power.
😴 Copy: ...and stay ahead of your competitors.
🌶️ Copy: ...and DOMINATE your competition.
Virtuous Driver: Do whatever effort is necessary to grow their business.
😴 Copy: ...and stay ahead of your competitors.
🌶️ Copy: ...and DOMINATE your competition.
Virtuous Driver: Do whatever effort is necessary to grow their business.
3/ Sloth: Laziness. They want a magic pill.
😴 Copy: Learn how to build your muscle in 2 weeks or less.
🌶️ Copy: UNLOCK muscle growth with this SIMPLE method in 2 weeks or less.
Virtuous Driver: Want to change but have a self-esteem problem.
😴 Copy: Learn how to build your muscle in 2 weeks or less.
🌶️ Copy: UNLOCK muscle growth with this SIMPLE method in 2 weeks or less.
Virtuous Driver: Want to change but have a self-esteem problem.
4/ Envy: Desire to have what others have.
😴 Copy: Build a 100K+ Twitter audience.
🌶️ Copy: Steal these audience-building strategies from Sahil Bloom to grow your following to 100K+.
Virtuous Driver: Want to be able to help as many people as Sahil.
😴 Copy: Build a 100K+ Twitter audience.
🌶️ Copy: Steal these audience-building strategies from Sahil Bloom to grow your following to 100K+.
Virtuous Driver: Want to be able to help as many people as Sahil.
5/ Wrath: Anger at something.
😴 Copy: Take advantage of this tax loophole.
🌶️ Copy: Take advantage of this tax loophole and never leave a penny for the government again.
Virtuous Driver: Believe they deserve better.
😴 Copy: Take advantage of this tax loophole.
🌶️ Copy: Take advantage of this tax loophole and never leave a penny for the government again.
Virtuous Driver: Believe they deserve better.
6/ Pride: Deep pleasure from achievements.
😴 Copy: The blueprint to launch a profitable digital course.
🌶️ Copy: The blueprint to launch a profitable digital course, so your in-laws stop asking when you'll make money online.
Virtuous Driver: Want to validate their ideas.
😴 Copy: The blueprint to launch a profitable digital course.
🌶️ Copy: The blueprint to launch a profitable digital course, so your in-laws stop asking when you'll make money online.
Virtuous Driver: Want to validate their ideas.
7/ Lust: Strong sexual desire.
😴 Copy: The language of desire will help attract more men to your life.
🌶️ Copy: The language of desire hits the masculine mind like a drug, making men addicted to you.
Virtuous Driver: Gain self-confidence.
😴 Copy: The language of desire will help attract more men to your life.
🌶️ Copy: The language of desire hits the masculine mind like a drug, making men addicted to you.
Virtuous Driver: Gain self-confidence.
That's a wrap!
Follow me @giannicara for more on the psychology of copywriting.
RT to inspire other people to write better copy.
Follow me @giannicara for more on the psychology of copywriting.
RT to inspire other people to write better copy.
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