The best quotes from @AlexHormozi's $100M offers as Tweets:
"There is a market in desperate need of your ability.
You need to find it.
And when you do, you will capitalize, all while wondering what took you so long."
You need to find it.
And when you do, you will capitalize, all while wondering what took you so long."
"Don't be romantic about your audience.
Serve the people who can pay you what you're worth.
And remember that picking a market is always your choice.
So choose wisely"
Serve the people who can pay you what you're worth.
And remember that picking a market is always your choice.
So choose wisely"
"In order to sell anything, you need demand.
We are not trying to create demand.
We are trying to channel it."
We are not trying to create demand.
We are trying to channel it."
"You can be in a normal market that's growing at an average rate and still make crazy money"
"You just don't want to be selling ice to eskimos"
"You just don't want to be selling ice to eskimos"
4 tenets of the right market:
1. Pain
2. Purchasing Power
3. Easy to Target
4. Growing
1. Pain
2. Purchasing Power
3. Easy to Target
4. Growing
"The degree of the pain will be proportional to the price you will be able to charge"
"When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution."
"When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution."
"The pain is the pitch.โ
"if you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering."
"if you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering."
"The point of good writing is for the reader to understand.
The point of good persuasion is for the prospect to feel understood"
The point of good persuasion is for the prospect to feel understood"
"There are three main markets that will always exist: Health, Wealth, and Relationships.
The reason that those will always exist is that there is always tremendous pain when you lack them.
"There is always demand for solutions to these core human pains"
The reason that those will always exist is that there is always tremendous pain when you lack them.
"There is always demand for solutions to these core human pains"
"Simplest illustration of the order of importance between markets, offers and persuasion skills:
Starving Crowd(market) > Offer Strength > Persuasion Skills"
Starving Crowd(market) > Offer Strength > Persuasion Skills"
"All businesses, and all markets have unpleasant characteristics.
The grass is never greener once you get to the other side.
If you keep hopping from niche to niche, hoping the market will solve your problems, you deserve to be niche slapped"
"Commit to a niche"
The grass is never greener once you get to the other side.
If you keep hopping from niche to niche, hoping the market will solve your problems, you deserve to be niche slapped"
"Commit to a niche"
"You will fail.
In fact, you will fail until you succeed.
But you will fail far longer if you keep changing who you market to, because you must start over from the beginning each time"
In fact, you will fail until you succeed.
But you will fail far longer if you keep changing who you market to, because you must start over from the beginning each time"
How to define your niche.
Rewrite this statement for yourself:
"I solve this type of problem for this specific type of person in this unique counter-intuitive way that reverses their deepest fear.โ
Rewrite this statement for yourself:
"I solve this type of problem for this specific type of person in this unique counter-intuitive way that reverses their deepest fear.โ
"If you try one hundred offers, I promise you will succeed.
Most people never try anything.
Others fail once, then give up.
It takes resilience to succeed."
Most people never try anything.
Others fail once, then give up.
It takes resilience to succeed."
"Stop personalizing!
Itโs not about you!
If your offer doesnโt work, it doesnโt mean you suck.
It means your offer sucks.
Big difference.
You only suck if you stop trying.
So, try again. Youโll never become world class if you stop after a failed attempt."
Itโs not about you!
If your offer doesnโt work, it doesnโt mean you suck.
It means your offer sucks.
Big difference.
You only suck if you stop trying.
So, try again. Youโll never become world class if you stop after a failed attempt."
"Raising your prices can directly enhance the value you provide"
"The higher the price, the more allure your product or service has"
"People want to buy expensive things. They just need a reason"
"The higher the price, the more allure your product or service has"
"People want to buy expensive things. They just need a reason"
"The goal isn't just to be slightly above market price.
The goal is to be so much higher that a consumer thinks to themselves -
โThis is so much more expensive, there must be something entirely different going on here.โ
That is how you create a category of one."
The goal is to be so much higher that a consumer thinks to themselves -
โThis is so much more expensive, there must be something entirely different going on here.โ
That is how you create a category of one."
"Those who pay the most, pay the most attention"
"The truth is that 99 percent of businesses need to raise their prices to grow, not lower them.
Profit is oxygen.
It fuels the fire of growth.
You need it if you want to reach more people and make a bigger impact."
Profit is oxygen.
It fuels the fire of growth.
You need it if you want to reach more people and make a bigger impact."
"The Grand Slam Offer only becomes valuable once the prospect perceives the increase in likelihood of achievement.
Perceives the decrease in time delay.
And perceives the decrease in effort and sacrifice."
Perceives the decrease in time delay.
And perceives the decrease in effort and sacrifice."
Logical vs Psychological Solutions.
Most people naturally try and solve problems using logical solutions.
But the logical solutions have usually been tried...because theyโre logical
(itโs what everyone would try and do).
Most people naturally try and solve problems using logical solutions.
But the logical solutions have usually been tried...because theyโre logical
(itโs what everyone would try and do).
As a business owner I increasingly approach problems to find psychological solutions, rather than logical ones.
Because if there were a logical solution, it probably would have already been solved, thereby
eliminating the problem.
All thatโs left are the psychological problems
Because if there were a logical solution, it probably would have already been solved, thereby
eliminating the problem.
All thatโs left are the psychological problems
A quote from @rorysutherland:
"Any fool can sell a product by offering it for a discount, it takes great marketing to sell the same product for a premium"
"Any fool can sell a product by offering it for a discount, it takes great marketing to sell the same product for a premium"
"Fundamentally, all marketing exists to influence the supply and demand curve.
We artificially increase the demand for our products and services through some sort of persuasive communication.
We artificially increase the demand for our products and services through some sort of persuasive communication.
"Hormozi Law: The longer you delay the ask, the bigger the ask you can make.
The longer the runway, the bigger the plane that can take off
We must endeavor to keep our supply under the demand that we are able to generate"
The longer the runway, the bigger the plane that can take off
We must endeavor to keep our supply under the demand that we are able to generate"
I'm not the "make your first dollar" person.
I'm the "make the last dollar you'll ever need to make" person.
- Alex Hormozi (@AlexHormozi)
I'm the "make the last dollar you'll ever need to make" person.
- Alex Hormozi (@AlexHormozi)
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