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How to Increase ROAS 736% with automated A/B testing...
I'll teach you how to do it yourself with Google Ads
A thread >>> ๐งต
I'll teach you how to do it yourself with Google Ads
A thread >>> ๐งต
What are Experiments:
Experiments allow you to A/B test your bidding strategy, copies, and anything you can possibly imagine with your search ads to increase profits.
I sometimes see 2x+ increases in ROAS when split testing bidding strategies
Experiments allow you to A/B test your bidding strategy, copies, and anything you can possibly imagine with your search ads to increase profits.
I sometimes see 2x+ increases in ROAS when split testing bidding strategies
How to set up an Experiment:
Experiments are so powerful, google hides it. You have to click "Show More" in order to see it. Once you click on Experiments, click on "Custom Experiments" then activate the blue plus button to create your first experiment
Experiments are so powerful, google hides it. You have to click "Show More" in order to see it. Once you click on Experiments, click on "Custom Experiments" then activate the blue plus button to create your first experiment
Creating The Experiment:
Select Custom Experiment, then continue to write the experiment name and select the base campaign. The base campaign is the constant variable that you want to test against another variable. Once you have selected the base campaign, you can schedule it.
Select Custom Experiment, then continue to write the experiment name and select the base campaign. The base campaign is the constant variable that you want to test against another variable. Once you have selected the base campaign, you can schedule it.
Sheduling the Experiment:
Now, you can set your goals to increase cost, and decrease your cost per conversion. Then you can do a 50/50 split test for today as the start date, and then press "Create Experiment"
Now, you can set your goals to increase cost, and decrease your cost per conversion. Then you can do a 50/50 split test for today as the start date, and then press "Create Experiment"
Finishing Touches:
Now, you should see a campaign with a green funnel enabled. That is your experiment campaign. Make sure to change the variable (ex. Bidding Strategy) then you can let the experiment run and pick the winner.
I have personally seen increases of 2-7x doing this
Now, you should see a campaign with a green funnel enabled. That is your experiment campaign. Make sure to change the variable (ex. Bidding Strategy) then you can let the experiment run and pick the winner.
I have personally seen increases of 2-7x doing this
I hope you enjoyed this thread!
If you are doing $100k/m and need help running Google Ads, Book a call below!
Calendly.com
If you are doing $100k/m and need help running Google Ads, Book a call below!
Calendly.com
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