Building a business without a plan is traveling without a map.
It's expensive, frustrating, and you get nowhere.
These 6 elements guide your process:
It's expensive, frustrating, and you get nowhere.
These 6 elements guide your process:
Values
• Aspirational
• Set for 10+ years
What do you stand for?
• Values are your DNA, principles, and beliefs
• The basis for your culture, explains how things work here
Adobe: genuine, exceptional, innovative, involved.
• Aspirational
• Set for 10+ years
What do you stand for?
• Values are your DNA, principles, and beliefs
• The basis for your culture, explains how things work here
Adobe: genuine, exceptional, innovative, involved.
Vision
• Aspirational
• Set for 10+ years
What do you aspire to achieve?
• Describes your hopes and ambitions
• Shows what success in the future world looks like
SpaceX: establishing a permanent human presence on Mars.
• Aspirational
• Set for 10+ years
What do you aspire to achieve?
• Describes your hopes and ambitions
• Shows what success in the future world looks like
SpaceX: establishing a permanent human presence on Mars.
Mission
• Achievable
• Set for 10+ years
What will you do?
• Conveys why it is worth working on
• Provides a source for individual purpose
Microsoft: a computer on every desk in every home.
• Achievable
• Set for 10+ years
What will you do?
• Conveys why it is worth working on
• Provides a source for individual purpose
Microsoft: a computer on every desk in every home.
Strategy
• Achievable
• Set for 3-5 years
How will you accomplish your mission?
• How you'll win: your competitive advantage
• Where you'll play: segmentation & positioning
Tesla: lead with premium, follow with affordable at scale.
• Achievable
• Set for 3-5 years
How will you accomplish your mission?
• How you'll win: your competitive advantage
• Where you'll play: segmentation & positioning
Tesla: lead with premium, follow with affordable at scale.
Goals
• Achievable
• Set annually
How will you progress?
• Goals describe the roadmap towards your mission
• These can be broader than financial - think milestones
Tesla: Produce 5000 Model Y's/week by wk52 '22 at Giga Berlin.
• Achievable
• Set annually
How will you progress?
• Goals describe the roadmap towards your mission
• These can be broader than financial - think milestones
Tesla: Produce 5000 Model Y's/week by wk52 '22 at Giga Berlin.
Execution
• Achievable
• Set quarterly
What's next?
• You know where you are & where you want to go
• Determine the actions and projects to get you there
Jasper: publish 3 quality threads/week.
• Achievable
• Set quarterly
What's next?
• You know where you are & where you want to go
• Determine the actions and projects to get you there
Jasper: publish 3 quality threads/week.
Set the direction, and get ready for action.
The level of detail varies per business.
The questions to answer don't.
Big goals, small steps.
Let's go!
The level of detail varies per business.
The questions to answer don't.
Big goals, small steps.
Let's go!
Liked that? You'll love my next threads on execution.
• Follow @polak_jasper & make execution your unfair advantage.
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• Follow @polak_jasper & make execution your unfair advantage.
• Retweet this thread to help me reach more people.
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