eCom brands.
How to write a 7-day opt-in email sequence that'll 3x your present sales.
A thread.
How to write a 7-day opt-in email sequence that'll 3x your present sales.
A thread.
Please note you should focus on only one offer in the sequence, to avoid confusion.
Quite a lot of ecom companies do well with an opt-in email sequence, but the problem is that their emails are just very salesy.
This affects your sales.
Quite a lot of ecom companies do well with an opt-in email sequence, but the problem is that their emails are just very salesy.
This affects your sales.
You need to start telling short stories before you ask the sale.
If you do this, you'll come up with subject lines that are more intriguing than "Last chance, 50% off."
If you do this, you'll come up with subject lines that are more intriguing than "Last chance, 50% off."
Day 1:
Thank them for signing up. Give them the lead magnet or let them know the discount code is available . And set expectations.
Would you send them an email every day or week?
What would you be talking about?
Thank them for signing up. Give them the lead magnet or let them know the discount code is available . And set expectations.
Would you send them an email every day or week?
What would you be talking about?
Some people also ask their subscribers to ensure the emails land in their Primary folder.
Day 2:
Drop a few reviews.
At least 5.
Don't just drop quotes.
Say a little bit about each person, what their life was like before and after using your product.
Day 2:
Drop a few reviews.
At least 5.
Don't just drop quotes.
Say a little bit about each person, what their life was like before and after using your product.
And subtly pitch at the end of the email, if you wish.
Add a CTA and encourage them to order something using their discount code.
Add a CTA and encourage them to order something using their discount code.
Day 3:
Your transformation story:
What took you from zero to hero?
Or, how did you discover your product?
For example, there's a sunscreen company that is headed by a woman. Here's her story:
Your transformation story:
What took you from zero to hero?
Or, how did you discover your product?
For example, there's a sunscreen company that is headed by a woman. Here's her story:
"My mother died of melanoma skin cancer. She didn't use sunscreen enough. And most sunscreen products available contain harmful chemicals that can lead to other types of cancer. That is why I created this completely safe sunscreen for women to use."
This example is short.
This example is short.
You want to go deeper. How the mother died and why other sunscreen products are dangerous.
If you don't really have a transformational or discovery story, find a powerful case study of your customer.
Take a long review on your website and make it better.
Use it.
CTA.
If you don't really have a transformational or discovery story, find a powerful case study of your customer.
Take a long review on your website and make it better.
Use it.
CTA.
Day 4:
This is where it gets personal and funny.
If you're hiring a marketer, tell her a bit about yourself.
You want to use a personal story.
Something about the CEO's life. Your partner, your siblings or your kids.
This is where it gets personal and funny.
If you're hiring a marketer, tell her a bit about yourself.
You want to use a personal story.
Something about the CEO's life. Your partner, your siblings or your kids.
How your daughter knows where to find her daddy's wallet, how your siblings always report you to your mum, anything.
This type of story is the best.
It is very entertaining and the reader wouldn't even realise she has gotten to the end of the email.
Pitch your offer too.
This type of story is the best.
It is very entertaining and the reader wouldn't even realise she has gotten to the end of the email.
Pitch your offer too.
Day 5:
Your USP.
What makes your company different?
Remember that sunscreen woman?
Her sunscreen is made from completely safe ingredients so no cancer risk.
That is her USP.
Remind her about the coupon.
Your USP.
What makes your company different?
Remember that sunscreen woman?
Her sunscreen is made from completely safe ingredients so no cancer risk.
That is her USP.
Remind her about the coupon.
Day 6:
Another story.
Might be one about yourself, something about a celebrity or news from the headlines.
You can use some urgency here.
Let the subscribers know that she's getting the discount only because she's new.
And she'll never get it again, after Day 7.
Pitch
Another story.
Might be one about yourself, something about a celebrity or news from the headlines.
You can use some urgency here.
Let the subscribers know that she's getting the discount only because she's new.
And she'll never get it again, after Day 7.
Pitch
Day 7:
Finalllll.
Use another entertaining story, please.
Don't just say your sales are ending and she should rush down to buy.
There's a guy who sent 5 emails on his last sales day and all five of them had stories.
Relate the story to your offer, and pitch.
Finalllll.
Use another entertaining story, please.
Don't just say your sales are ending and she should rush down to buy.
There's a guy who sent 5 emails on his last sales day and all five of them had stories.
Relate the story to your offer, and pitch.
Tell her this is her last chance too, for the discount.
Recap:
Recap:
Day 1: Thank you. Lead magnet or promo code. Set expectations.
Day 2: Reviews.
Day 3: Transformational or discovery story. Use a case study if you don't have a story.
Day 4: A personal story.
Day 5: Your company's USP.
Day 2: Reviews.
Day 3: Transformational or discovery story. Use a case study if you don't have a story.
Day 4: A personal story.
Day 5: Your company's USP.
Day 6: An entertaining story. Urgency.
Day 7: Another entertaining story. Deadline.
Follow me for more marketing tips.
Day 7: Another entertaining story. Deadline.
Follow me for more marketing tips.
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