[THREAD 🧵] What Are Some Of The Dos & Dont’s When Responding To Facebook Ad Comments?
✅ Do be aware that what you respond to will be read by others. Write back to comments while keeping in mind that other people will read them. Simple as that!
✅ Do use your brand voice and show your brand’s personality. This goes for both negative and positive comments. I hate when brands are overly formal or clearly copy/paste messages to people as responses. Mix things up and be personable! Show that you are human on the other side!
✅ Do suggest products or sales going on to increase CR% (do this tastefully though). You can sell more by replying to comments & genuinely showing up for your customers. See someone tagging a friend? Encourage the friend to shop or help guide them to finding the right product.
❌ Don't reply & say you will offer a discount or send a free product. Other people reading may see this & decide to take advantage. This is why it’s essential to bring things to DMs to address real concerns & provide solutions, which sometimes maybe a free product or a discount.
❌ Don’t be nasty. Unless it’s part of your brand voice. I have seen brands roast people, which may have its time or place, but it can be a grey area that for most should be unavoided. Don’t let your emotions get the best of you.
If you like this thread, give a fat RT!
If you like this thread, give a fat RT!
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