Sejal Sud
Sejal Sud

@SejalSud

20 Tweets 12 reads Jun 14, 2022
Ever heard of OnlyFans??
Β 
The billion dollar company from where even 1M+ users earn!! πŸ’°πŸ’°
1st $1 Billion creator payout in 2020 πŸ€‘πŸ€‘
But, HOW?? πŸ€”πŸ€”
THREAD 🧡- How is money made in OnlyFans ?? πŸ‘€πŸ’Έ
Let's discuss what all you'll know after reading this thread 🧡
- About @OnlyFans
- Their customers base
- How users make money
- How company makes money
- SWOT
Let's know the company which paid out over $3 Billion to its users!! πŸ€‘πŸ€‘
COMPANY - OnlyFans
HANDLE - @OnlyFans and @OnlyFansSupport
FOUNDED BY - Tim Stokely in 2016
OWNER - Fenix International Limited
CEO - @AmrapaliGan
CUSTOMERS - 150M+
To know who the customers of OnlyFans are, continue reading the thread πŸ‘‡πŸ§΅
Customers:-
1. CREATOR SEGMENT 🎭🩰🎨🎀🎷
It consists of the artists and the content creator on the platform.
They post content (texts, pictures, clips, etc) hidden behind a pay-wall.
Content can be posted on various topics - fitness, food, art, travel, NSFW, etc.
2. CONSUMER SEGMENT
The segment of loyal viewers willing PAY to the creators for the access of their exclusive content.
They can subscribe to their favorite creators, request personalized content, interact with creators or engage in their live shows.
Now, let's talk about how USERS make the MONEY?πŸ’°
Both user segments are in DIRECT CONTACT with each other via the platform of OnlyFans.
Exclusive content of creators is protected by PAYWALL, ie viewers have to subscribe and pay for it in following ways:- πŸ‘‡
1. SUBSCRIPTION - πŸ””πŸ””
Rates of subscription can be fixed between $4.9 to $49.9 by creators.
Discount bundles can be offered on period subscriptions.
2. PPV : PAY PER VIEW - πŸ“ΊπŸ“Ί
The creator can send customised pictures or videos as per the demand charging under cap of $50.
3. PAID DIRECT MESSAGE -πŸ’΅πŸ’΅
Messages composed for individual accounts are sent along a price tag to those specific DMs.
Its price cap is $100.
4. TIPS - 🏷🏷
When consumers like a post they can tip the creator for it.
Minimum amount of tipping is $5.
5. PAID LIVE EVENTS - πŸ‘©β€πŸŽ€πŸ‘©β€πŸŽ€
OnlyFans also provides a platform to creators to host the live events in which consumers can interact with them.
This was how the CREATOR segment can earn.
Now let's check what other benefits CONSUMER segment gets other than previously mentioned:-
CONSUMER SEGMENT :-
Other than the access to exclusive content posted by the creators they've subscribed -
If anyone REFERS A CREATOR to OnlyFans, they get 5% share of their earnings during the 1st year.
The maximum amount they can get is $1 Million!! πŸ’°πŸ€‘πŸ€‘
This was about the users, but how does COMPANY earn?? πŸ’°πŸ’΅
The platform of OnlyFans works on COMMISION BASIS.
The 20% of what the consumers pay the creators, is taken by the company for the services.
The EXPENSES which the company incurs usually are for:-
- Strengthening the platform πŸ’ͺ
- Improving Privacy ⬆️
- Reduce content related to pornography ⏬
- Increase mainstream artists πŸ”ΌπŸŽ€
To know about their SWOT analysis briefly, continue reading the thread πŸ§΅πŸ‘‡
STRENGTHS:- πŸ’ͺ
β€’ Direct contact between creators and consumers.
β€’ Recurring revenue model for creators.
β€’ Strong Financials, eg. $5 Billion paid out annually to creators.
β€’ Esteem needs and Belongingness needs of users are being met via the platform.
WEAKNESS:-πŸ‘Ž
β€’ High dependence on consumers.
β€’ No surety of the creator sharing the promised content.
β€’ Scandals, involving privacy issues, data protection of creators, etc.
OPPORTUNITIES:- πŸ“ˆ
β€’ Increasing growth opportunities
β€’ Other art forms are increasing.
β€’ Geographical expansion.
THREATS:-
β€’ Illegal// Non - consensual content being uploaded
β€’ Creators have exploitative powers as they can deny from any content piece they might have mentioned prior.
β€’ Competition is high.
β€’ Privacy invasion issues have been reported.
TLDR??
A summary:- ✨🌱
- OnlyFans is a platform on which creators directly charge from their viewers.
- The company takes 20% of the above mentioned money.
- Mainstream artists are increasing to reduce its backlash.
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Might consider FOLLOWING me @SejalSud for more such interesting threads πŸ˜‰βœ¨
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