Ecom brand owners are tired of hearing "we can make 15-25% off revenue from emails"
Here's a full breakdown of how my team & I made 51% of revenue from emails in the month of April
THREAD ๐งต
Here's a full breakdown of how my team & I made 51% of revenue from emails in the month of April
THREAD ๐งต
We're going to look at 3 main parts that helped me make half of their sales in emails
1. Campaigns
2. Flows
3. Segmentation
Let's jump right into it
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1. Campaigns
2. Flows
3. Segmentation
Let's jump right into it
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1. Campaigns
Over 27% of their revenue came from campaigns
We wanted to look at their brand goals
What matters to them?
Honestly, it was just sales. I wanted to implement some value-add content but the client wasn't having it lol
Over 27% of their revenue came from campaigns
We wanted to look at their brand goals
What matters to them?
Honestly, it was just sales. I wanted to implement some value-add content but the client wasn't having it lol
We would come up with ideas like:
> Product Catalog for inspiration
> Best way to take care of the shoes
> How the product were made
> Reviews
But they wanted to promote all of their products
The good thing about it is we had:
> Mother's Day
> National Picnic Day
> Product Catalog for inspiration
> Best way to take care of the shoes
> How the product were made
> Reviews
But they wanted to promote all of their products
The good thing about it is we had:
> Mother's Day
> National Picnic Day
Now this is a shoer brand mainly for women
I felt like National Picnic Day would be perfect to have a "here are the top 3 shoes for your picnic day"
At first it did alright getting around $500
But some success came in after...
I felt like National Picnic Day would be perfect to have a "here are the top 3 shoes for your picnic day"
At first it did alright getting around $500
But some success came in after...
We decided to resend the email to the same audience who clicked put hasn't purchased with a different subject line
The results were interesting. We generated over $1600 from the same campaign in two days
Notice how insane those open rates are
The results were interesting. We generated over $1600 from the same campaign in two days
Notice how insane those open rates are
Adding value add content would've built a stronger relationship with the audience making it easier for them to
> Trust you
> Purchase from you
> Recommend their friends to you
Moral of the story: Have sales + value-add emails!
> Trust you
> Purchase from you
> Recommend their friends to you
Moral of the story: Have sales + value-add emails!
Learning & handling your email marketing can be a handful, especially as a brand owner
It's important to stop wearing multiple hats & focus on the more important tasks
Shoot me a PM if you're looking for someone to take over your email marketing & bring results
It's important to stop wearing multiple hats & focus on the more important tasks
Shoot me a PM if you're looking for someone to take over your email marketing & bring results
2. Flows
This brand already had its flows created but we needed to optimize them to perform at a higher level
We went through their 4 basic flows:
>Welcome
>First Purchase
>Browse
>Abandonded
You can see they're the top-performing flows right now bringing in 24% of revenue
This brand already had its flows created but we needed to optimize them to perform at a higher level
We went through their 4 basic flows:
>Welcome
>First Purchase
>Browse
>Abandonded
You can see they're the top-performing flows right now bringing in 24% of revenue
Stop wasting your time trying to come up with new ways to optimize the flows without looking at the data
What's their open rate looking like? Click rate? Why aren't people converting on the second welcome email?
Is it the content of the email?
Do you know how to read data?
What's their open rate looking like? Click rate? Why aren't people converting on the second welcome email?
Is it the content of the email?
Do you know how to read data?
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