Technology
Business
Marketing
E-commerce
Digital Marketing
Digital Advertising
Market Research
Hair products
How to make $1m DROPSHIPPING hair on Google Ads
Breaking down $100k/m businesses on Google
A Thread >>> ๐งต
Breaking down $100k/m businesses on Google
A Thread >>> ๐งต
Competitive Landscape:
I start by typing in "Wigs" to find the top competitor. I am looking for keywords in shopping titles to do further research. The Top competitor on this search is "Hurela Hair"
The goal is to reverse engineer proven elements from the competition to profit
I start by typing in "Wigs" to find the top competitor. I am looking for keywords in shopping titles to do further research. The Top competitor on this search is "Hurela Hair"
The goal is to reverse engineer proven elements from the competition to profit
Market Research Expansion:
I type in "weave wigs", "5x5 closure wigs" & a few other keywords to analyze the competitive landscape. The objective is to find the top 3 websites to compete with.
Avoid LQ websites, and use similarweb chrome extension to verify website traffic
I type in "weave wigs", "5x5 closure wigs" & a few other keywords to analyze the competitive landscape. The objective is to find the top 3 websites to compete with.
Avoid LQ websites, and use similarweb chrome extension to verify website traffic
Finding the Top 3 Competitors:
The competitor "Hurela Hair" hits 60-100k visits every month. I also found "One More Hair" and "Wiggins Hair" which have high impression share on Google Ads.
Some of these websites admit to DROPSHIPPING with DHL on their shipping policies
The competitor "Hurela Hair" hits 60-100k visits every month. I also found "One More Hair" and "Wiggins Hair" which have high impression share on Google Ads.
Some of these websites admit to DROPSHIPPING with DHL on their shipping policies
Proven Elements:
โ Klarna / Paypal / Afterpay
โ Organic Social Media Presence
โ Tons of SKUs
โ Custom UGC per product page
โ Tons of reviews
โ Members Club
โ Easy to access Discounts on the website
โ Free Shipping
โ Use the word "Hair" in domain
โ Phone Support
โ Klarna / Paypal / Afterpay
โ Organic Social Media Presence
โ Tons of SKUs
โ Custom UGC per product page
โ Tons of reviews
โ Members Club
โ Easy to access Discounts on the website
โ Free Shipping
โ Use the word "Hair" in domain
โ Phone Support
Klarna / Paypal / Afterpay:
This is a highly sophisticated market, so in order to compete most successful websites have Klarna, Paypal and Afterpay processing.
This is a highly sophisticated market, so in order to compete most successful websites have Klarna, Paypal and Afterpay processing.
Organic Social Media Presence:
Youtube Influencers and Instagram influencers crush it for this industry. Make profitable brand deals, then retarget IGE audiences, make BCA (Branded Content Ads) on Facebook & Retarget all website traffic on Youtube Remarketing + Google Ads
Youtube Influencers and Instagram influencers crush it for this industry. Make profitable brand deals, then retarget IGE audiences, make BCA (Branded Content Ads) on Facebook & Retarget all website traffic on Youtube Remarketing + Google Ads
Tons of SKUs:
Keep it simple to start, Focus on best sellers and gain a profitable conversion rate before mass testing. After the initial proof of concept, it seems every profitable niche store in this industry has expanded to offer a substantial amount of SKUs on their website.
Keep it simple to start, Focus on best sellers and gain a profitable conversion rate before mass testing. After the initial proof of concept, it seems every profitable niche store in this industry has expanded to offer a substantial amount of SKUs on their website.
Custom UGC per product page:
This almost seems required to start, unlike most dropshipping ideas with low startup cost, this industry requires sending FREE Wigs to the influencers in exchange for content to start your business. The upside, if you get it to work, is $100k+/m
This almost seems required to start, unlike most dropshipping ideas with low startup cost, this industry requires sending FREE Wigs to the influencers in exchange for content to start your business. The upside, if you get it to work, is $100k+/m
Tons of reviews:
Hurela Hair offers $10-30 cash rewards + a FREE wig to any prospects who create a video review. They utilize these video reviews in ads & on the website to boost conversion rate and trust. Reviews are highly important to sustain in this industry
Hurela Hair offers $10-30 cash rewards + a FREE wig to any prospects who create a video review. They utilize these video reviews in ads & on the website to boost conversion rate and trust. Reviews are highly important to sustain in this industry
Members Club:
This is a long-term business, Wigs / Weaves last ONLY 6-8 weeks. Social Media Profiles, and Members Clubs can help boost your repeat purchase rate to 20%+. This member club actually provides good value, since this product needs to be replaced so frequently
This is a long-term business, Wigs / Weaves last ONLY 6-8 weeks. Social Media Profiles, and Members Clubs can help boost your repeat purchase rate to 20%+. This member club actually provides good value, since this product needs to be replaced so frequently
Proven Offers in this industry:
I like to analyze proven offers, The most popular offer is offering bigger discounts if you spend $99, $169, 269, 389 etc.
FREE Shipping is popular, and some websites have Summer Sales, Wholesale, Flash Sales, Discount Wigs and BOGO offers
I like to analyze proven offers, The most popular offer is offering bigger discounts if you spend $99, $169, 269, 389 etc.
FREE Shipping is popular, and some websites have Summer Sales, Wholesale, Flash Sales, Discount Wigs and BOGO offers
Use the word "Hair" in domain:
Niche stores crush it because landing page experience is part of your Quality Score / Ad Rank. Nearly every successful website in this industry has the word "Hair" in it & .com seems to be important for trust
Niche stores crush it because landing page experience is part of your Quality Score / Ad Rank. Nearly every successful website in this industry has the word "Hair" in it & .com seems to be important for trust
Phone Support / Live Chat:
Each business displayed above is profitable enough to manage a live chat and phone support. These 2 elements are crucial for scale, if your competitors offer it and you can't, then could likely squeeze more revenue per click and outbid you.
Each business displayed above is profitable enough to manage a live chat and phone support. These 2 elements are crucial for scale, if your competitors offer it and you can't, then could likely squeeze more revenue per click and outbid you.
Final Thoughts:
Unlike some trendy dropshipping products, which you can test for $50, this idea will involve a much larger investment and much more experience. This is a sustainable business model and whoever can prove a concept in this industry will be making $50k-100k+/m
Unlike some trendy dropshipping products, which you can test for $50, this idea will involve a much larger investment and much more experience. This is a sustainable business model and whoever can prove a concept in this industry will be making $50k-100k+/m
I hope you enjoyed this thread!
I want to give back, so I am going Live Today for FREE at 2pm-4pm EST to teach Google Ads.
Want to Join? DM me "Discord" for exclusive access
I want to give back, so I am going Live Today for FREE at 2pm-4pm EST to teach Google Ads.
Want to Join? DM me "Discord" for exclusive access
Loading suggestions...