Search intent should be studied in Universities to help marketing students understand the role that search plays in buying decisions.
Smart SEOs study the intent behind a keyword just as much as they study the volume associated with it.
Let’s dive in 🧵
Smart SEOs study the intent behind a keyword just as much as they study the volume associated with it.
Let’s dive in 🧵
Someone searching Google for “Best CRM” vs someone typing in “What’s a CRM?” are looking for different things.
The first person is likely looking for recommendations on the best CRMs available on the market.
The content that Google shows in the SERP will reflect that.
The first person is likely looking for recommendations on the best CRMs available on the market.
The content that Google shows in the SERP will reflect that.
“Best CRM” would show you:
• Review sites
• Blog posts
• YouTube reviews
• 2-3 Landing pages
• 4-5 advertisements
All attempting to help the searcher identify the best CRM.
Zapier has done an amazing job using this SEO strategy to drive traffic: foundationinc.co
• Review sites
• Blog posts
• YouTube reviews
• 2-3 Landing pages
• 4-5 advertisements
All attempting to help the searcher identify the best CRM.
Zapier has done an amazing job using this SEO strategy to drive traffic: foundationinc.co
The searcher who typed “What is a CRM” will likely see a different set of content in the SERP.
It’s unlikely they’ll see a review site.
It’s very likely they’ll see Wikipedia.
It’s also likely they’ll see brands who have embraced the keyword glossary SEO strategy.
It’s unlikely they’ll see a review site.
It’s very likely they’ll see Wikipedia.
It’s also likely they’ll see brands who have embraced the keyword glossary SEO strategy.
Now here’s what most people don’t realize:
Both of these types of searches in Google have value.
Brands are spending thousands right now to rank for these phrases in search.
These keywords might be at different stages of the buying journey but they’re still valuable.
Both of these types of searches in Google have value.
Brands are spending thousands right now to rank for these phrases in search.
These keywords might be at different stages of the buying journey but they’re still valuable.
It’s estimated that there are 95k searches a month for “What is a CRM” - Know who ranks for it?
Salesforce…
The original post was published in 2016 and they optimize it annually.
They treat SEO like an investment.
More here: foundationinc.co
Salesforce…
The original post was published in 2016 and they optimize it annually.
They treat SEO like an investment.
More here: foundationinc.co
Brands that create a piece of content that is high value and continue to optimize it year after year are embracing a HODL strategy.
They’re holding onto that ranking for dear life because they know it pays to rank.
Create once. Optimize forever. 😉
They’re holding onto that ranking for dear life because they know it pays to rank.
Create once. Optimize forever. 😉
The key is aligning content with intent. That’s where the best SEO returns come from.
I’m convinced:
The most underrated part of SEO strategy is a marketers ability to root recommendations in search intent.
Do this & you can unlock opportunities for the full SEO funnel.
I’m convinced:
The most underrated part of SEO strategy is a marketers ability to root recommendations in search intent.
Do this & you can unlock opportunities for the full SEO funnel.
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