With clear copy, a niche course can make you a small fortune.
But where do you start?
I analyzed 61 niche courses (with at least 400 reviews) to uncover what the top 1% do differently.
7 essential ingredients that ensure your course will sell (even if it's niche as f*ck): 👇🧵
But where do you start?
I analyzed 61 niche courses (with at least 400 reviews) to uncover what the top 1% do differently.
7 essential ingredients that ensure your course will sell (even if it's niche as f*ck): 👇🧵
1. Clear transformation – clear timeframe
Your niche course needs to address:
• Clear transformation
• Clear timeframe
• Clear qualifier
A new career in Web3 is niche, @MishadaVinci tells you in seconds what it's about.
(Niche: Web3 careers)
Your niche course needs to address:
• Clear transformation
• Clear timeframe
• Clear qualifier
A new career in Web3 is niche, @MishadaVinci tells you in seconds what it's about.
(Niche: Web3 careers)
@MishadaVinci 2. WHO (specifically) your course is for
Target *only* the people who will love your course:
List out:
• WHO this is for
OR
• WHO this ISN'T for
Both are equally important.
I love how @austinbelcak explicitly says who SHOULDN'T buy this course.
(Niche: career change)
Target *only* the people who will love your course:
List out:
• WHO this is for
OR
• WHO this ISN'T for
Both are equally important.
I love how @austinbelcak explicitly says who SHOULDN'T buy this course.
(Niche: career change)
@MishadaVinci @austinbelcak 3. WHAT (specifically) your course is about
Clear copy with clear outcomes.
Write:
• WHAT they will learn
• WHAT problem this solves
• WHAT outcomes have resulted
More clarity = more sales
@heyeaslo is super niche and super clear.
(Niche: Notion templates)
Clear copy with clear outcomes.
Write:
• WHAT they will learn
• WHAT problem this solves
• WHAT outcomes have resulted
More clarity = more sales
@heyeaslo is super niche and super clear.
(Niche: Notion templates)
@MishadaVinci @austinbelcak @heyeaslo 4. WHY (specifically) it's valuable
When it's niche, you need to say "why" someone should take action:
• WHY it matters
• WHY it's valuable
• WHY it's important
@EvansNifty has a niche course and clearly articulates the value here:
(Niche: Atomic visuals)
When it's niche, you need to say "why" someone should take action:
• WHY it matters
• WHY it's valuable
• WHY it's important
@EvansNifty has a niche course and clearly articulates the value here:
(Niche: Atomic visuals)
@MishadaVinci @austinbelcak @heyeaslo @EvansNifty 5. Specific results
Past results sell.
Show results from previous customers.
Proves to your future tribe that this course is for them.
@FitFounder exactly how past customers have transformed
(Niche: Entrepreneur health transformation)
Past results sell.
Show results from previous customers.
Proves to your future tribe that this course is for them.
@FitFounder exactly how past customers have transformed
(Niche: Entrepreneur health transformation)
@MishadaVinci @austinbelcak @heyeaslo @EvansNifty @FitFounder 6. Niche-related credibility
Why are you the best teacher?
Share your:
• Qualifications
• Work history
• Past results
• Experience
• Credibility
Anything to prove why you're the best teacher in this niche.
Thanks @MakadiaHarsh
(Niche: no-code MVP development)
Why are you the best teacher?
Share your:
• Qualifications
• Work history
• Past results
• Experience
• Credibility
Anything to prove why you're the best teacher in this niche.
Thanks @MakadiaHarsh
(Niche: no-code MVP development)
@MishadaVinci @austinbelcak @heyeaslo @EvansNifty @FitFounder @MakadiaHarsh 7. Niche pricing
Stand behind your f*cking product.
Low-priced courses are a dime-a-dozen.
Put a price point behind that reflects the value of your life-changing content.
I love the big balls on @david_perell
(Niche: career acceleration through writing)
Stand behind your f*cking product.
Low-priced courses are a dime-a-dozen.
Put a price point behind that reflects the value of your life-changing content.
I love the big balls on @david_perell
(Niche: career acceleration through writing)
@MishadaVinci @austinbelcak @heyeaslo @EvansNifty @FitFounder @MakadiaHarsh @david_perell And that's it!
If you enjoyed this and you're into the creator economy and digital writing:
1. Follow me @jonbrosio for more badass threads like this
2. Retweet the 1st tweet of this thread to help inspire others
If you enjoyed this and you're into the creator economy and digital writing:
1. Follow me @jonbrosio for more badass threads like this
2. Retweet the 1st tweet of this thread to help inspire others
@MishadaVinci @austinbelcak @heyeaslo @EvansNifty @FitFounder @MakadiaHarsh @david_perell TL;DR
9 essential ingredients that ensure your course will sell (even if it's niche as f*ck):
• WHO it's for
• Niche pricing
• Niche credulity
• WHAT it's about
• Specific outcomes
• Niche transformation
• WHY one should care
9 essential ingredients that ensure your course will sell (even if it's niche as f*ck):
• WHO it's for
• Niche pricing
• Niche credulity
• WHAT it's about
• Specific outcomes
• Niche transformation
• WHY one should care
@MishadaVinci @austinbelcak @heyeaslo @EvansNifty @FitFounder @MakadiaHarsh @david_perell If you're ready to start building your audience but don't know where to start...
Check out my beginner-friendly guidebook I wrote to generate my first $3,000 a month publishing my thoughts online
(Even if you have a tiny following)
tribeloyal.com
Check out my beginner-friendly guidebook I wrote to generate my first $3,000 a month publishing my thoughts online
(Even if you have a tiny following)
tribeloyal.com
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