Staying consistent is HARD
Here are 10 hacks to stay consistent on Tiktok 🧵
Here are 10 hacks to stay consistent on Tiktok 🧵
It’s pretty easy to hit big numbers on TikTok, but if you don’t know how to handle the scale that’s another thing altogether.
First you need to see what’s stunting your growth. It could be your:
1. Content
2. CPM
3. AOV
4. TT Optimization
5. Pixel
6. Strategy
First you need to see what’s stunting your growth. It could be your:
1. Content
2. CPM
3. AOV
4. TT Optimization
5. Pixel
6. Strategy
1. Content (most important part)
In order to keep a scale, you need a constant creative refresh. Content is key. Once there is verification that the product/offer can be scaled, all you need to do is find a good CTR video. For more on CTR check out one of our threads below.
In order to keep a scale, you need a constant creative refresh. Content is key. Once there is verification that the product/offer can be scaled, all you need to do is find a good CTR video. For more on CTR check out one of our threads below.
Okay but what about when the content stops working? This is extremely common on TikTok, and it’s the #1 way people mess up when scaling. Some creatives last 4 days, some last for a month, but there is always an expiration. Get minimum 30-100 creatives per month to keep the scale.
So how can you make worn out creatives keep pushing?
Edit new HOOKS onto the first 3-5 seconds of your best performing UGCs. You can also switch music, change resolution, and color-grade. Make it pop and get way more attention!
Edit new HOOKS onto the first 3-5 seconds of your best performing UGCs. You can also switch music, change resolution, and color-grade. Make it pop and get way more attention!
How should (most) videos be structured?
Create your videos around current trends, use comment quotes, use ''part 1, part 2, part 3'' etc. captions in your UGC to create curiosity and catch attention. Utilize trending filters, transitions and sounds.
Create your videos around current trends, use comment quotes, use ''part 1, part 2, part 3'' etc. captions in your UGC to create curiosity and catch attention. Utilize trending filters, transitions and sounds.
What Video Length?
You could see an increase of 200% in performance by just making sure that your ads are between 15 seconds and 25 seconds long. Make sure your UGC isn't boring and people watch it as long as possible. Engaging videos = lower CPMs.
You could see an increase of 200% in performance by just making sure that your ads are between 15 seconds and 25 seconds long. Make sure your UGC isn't boring and people watch it as long as possible. Engaging videos = lower CPMs.
Use Influencers!
Match creator/influencer to the demographic of your target customer. It will take time and you will have to test out a bunch of creators before you find the right one, just choose carefully as they can be expensive!
Match creator/influencer to the demographic of your target customer. It will take time and you will have to test out a bunch of creators before you find the right one, just choose carefully as they can be expensive!
2. CPM
People almost act helpless when talking about CPM, like it’s not something you can control. TikTok is a young platform, you can easily manipulate it.
1 major recommendation….
Pixel Cloaking
People almost act helpless when talking about CPM, like it’s not something you can control. TikTok is a young platform, you can easily manipulate it.
1 major recommendation….
Pixel Cloaking
3. AOV
Great! You’re pushing 10k a day in sales! But how come you only have a 5-10% profit margin? It’s probably your AOV!
Great! You’re pushing 10k a day in sales! But how come you only have a 5-10% profit margin? It’s probably your AOV!
We recommend using apps like One Click Upsell to raise your AOV, or an attractive offer to convince buyers to buy more than 1 unit. This can also be done by adding things like order insurance or quicker processing times.
4. TT optimization
Before we start with this, you should know that there are multiple kinds of optimization.
Ad optimization is called the “learning phase.” This happens to every adgroup. As the days go on it will optimize to a more niche audience, but usually charges more CPM
Before we start with this, you should know that there are multiple kinds of optimization.
Ad optimization is called the “learning phase.” This happens to every adgroup. As the days go on it will optimize to a more niche audience, but usually charges more CPM
Account optimization however is completely different. As you spend on the account/pixel, it will build data about your target audience. Not only will same niche ads work better, but you can also retarget with audiences (check out our retargeting thread)
5. Pixel
There are a few instances that account optimization won’t help. One instance is when CPMs are incredibly high (usually when TikTok realizes how much money you’re making 😂.) If you hide your LPs from TikTok, CPMs fall, this is called pixel cloaking…
There are a few instances that account optimization won’t help. One instance is when CPMs are incredibly high (usually when TikTok realizes how much money you’re making 😂.) If you hide your LPs from TikTok, CPMs fall, this is called pixel cloaking…
To cloak your pixel, make sure that the traffic is running to a pixel that isn’t connected to your store. You can also create new pixels frequently and still exclude impressions, to always push to a new broad audience. This is all very case dependent though.
6. Strategy
Dependent on situation, I recommend using a variety of strategies to keep both CPAs and CPMs low. Make sure you’re using bid caps, testing new creatives a ton, and messing with extremely high and extremely low budgets. TikToks algorithm is easy to manipulate.
Dependent on situation, I recommend using a variety of strategies to keep both CPAs and CPMs low. Make sure you’re using bid caps, testing new creatives a ton, and messing with extremely high and extremely low budgets. TikToks algorithm is easy to manipulate.
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