We interrogated @jordanrmenard and got him to reveal the EXACT media buying setup he uses to spend $100k/Day profitably
THREAD ๐งต
THREAD ๐งต
@jordanrmenard 1. Consolidate your FB ad account
Tracking is hard, so you need to consolidate your account as much as possible
Jordan's setup looks like this:
- Campaign 1: Creative Testing
- Campaign 2: Remarketing
- Campaign 3: Scaling
Tracking is hard, so you need to consolidate your account as much as possible
Jordan's setup looks like this:
- Campaign 1: Creative Testing
- Campaign 2: Remarketing
- Campaign 3: Scaling
@jordanrmenard 2. Track New Metrics
Instead of just using blended ROAS, you need to see and track your CLTV or your Customer's 90-day value and compare that against the CAC
This gives you more breathing room as tracking and targeting aren't as reliable right now
Instead of just using blended ROAS, you need to see and track your CLTV or your Customer's 90-day value and compare that against the CAC
This gives you more breathing room as tracking and targeting aren't as reliable right now
@jordanrmenard 3. Don't Rely On In-Platform Data
Data on Facebook, and TikTok is almost useless, you need to be using tools such as @triplewhale to track your sales
In platform, data is good for creative testing - to see the thumb stop, and dropoff rate, but you can't rely on it for ROAS
Data on Facebook, and TikTok is almost useless, you need to be using tools such as @triplewhale to track your sales
In platform, data is good for creative testing - to see the thumb stop, and dropoff rate, but you can't rely on it for ROAS
@jordanrmenard @triplewhale Welcome to the read till the end club!
If you like the lessons I've shared and you want to read more about eCom, business and email marketing
1. Drop me & Jordan a follow
@emailreinis @jordanrmenard
2. Watch the full episode at: podcast.agencyjr.com
If you like the lessons I've shared and you want to read more about eCom, business and email marketing
1. Drop me & Jordan a follow
@emailreinis @jordanrmenard
2. Watch the full episode at: podcast.agencyjr.com
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