How I Write Sales Letters That Convert More Than 10% Of Visitors.
(5 steps):
(5 steps):
I'll assume you already know everything there is to know about your product, market and offer:
- Big Problem
- Dream Outcome
- What they've tried
- Crafted your own offer
- Testimonials and proof
- Objections
- What makes you different
- Unique mechanism
On with the framework:
- Big Problem
- Dream Outcome
- What they've tried
- Crafted your own offer
- Testimonials and proof
- Objections
- What makes you different
- Unique mechanism
On with the framework:
1) OPPORTUNITY
"People have short attention spans"
Partly true. They have short attention spans for things they don't care about.
People binge Netflix for 5 hours and listen to 2-hour podcasts. Give them a reason to care and they'll listen.
"People have short attention spans"
Partly true. They have short attention spans for things they don't care about.
People binge Netflix for 5 hours and listen to 2-hour podcasts. Give them a reason to care and they'll listen.
Hook their attention by showing them you have exactly what they need.
The hard part isn't writing it. It's knowing what it is. This is why you research for 9 hours and write for 1.
The pain is the pitch.
On with the framework:
The hard part isn't writing it. It's knowing what it is. This is why you research for 9 hours and write for 1.
The pain is the pitch.
On with the framework:
2) REDUCE FRICTION
Make them even more interested in your claim by reducing friction.
[Opportunity] + Reduced timeframe
[Opportunity] + Reduced effort
[Opportunity] + Without pain commonly associated with opportunity
[Opportunity] + Insane bonus
All solid choices.
Make them even more interested in your claim by reducing friction.
[Opportunity] + Reduced timeframe
[Opportunity] + Reduced effort
[Opportunity] + Without pain commonly associated with opportunity
[Opportunity] + Insane bonus
All solid choices.
3) PROOF
Your readers are probably thinking "it's too good to be true" right now. And as a copywriter you need to be ahead of the game.
This is where you show this has already worked for other people in their same situation:
Your readers are probably thinking "it's too good to be true" right now. And as a copywriter you need to be ahead of the game.
This is where you show this has already worked for other people in their same situation:
Two tips here:
- Don't use testimonials that say how good your product is. Use the ones that show how your product solved an objection + quantifiable result.
- People don't read all testimonials. They just scroll to see how many there are and make a decision based on quantity.
- Don't use testimonials that say how good your product is. Use the ones that show how your product solved an objection + quantifiable result.
- People don't read all testimonials. They just scroll to see how many there are and make a decision based on quantity.
4) OBJECTIONS AS SELLING POINTS
Make a list of objections your prospects might have. Rank them from most pressing to least pressing.
Then transform each objection into a selling point. Starting at the top.
Example:
Objection: "It's too expensive."
Make a list of objections your prospects might have. Rank them from most pressing to least pressing.
Then transform each objection into a selling point. Starting at the top.
Example:
Objection: "It's too expensive."
Selling Point: "Here's how much money this technique will make you if you sign up:
Jim: Made $5,000 from it.
Dwight: Made $4,000 from it.
Michael: Made 18,000 from it.
Other programs sell this for $2,000+. But if you sign up today it's only $500."
Jim: Made $5,000 from it.
Dwight: Made $4,000 from it.
Michael: Made 18,000 from it.
Other programs sell this for $2,000+. But if you sign up today it's only $500."
Objection: "I don't know if it will work for a beginner."
Selling Point:
"Do you make less than $1,000 a month? Because that's our specialty. Here's all the people in your same situation it has achieved [dream outcome] for:"
Selling Point:
"Do you make less than $1,000 a month? Because that's our specialty. Here's all the people in your same situation it has achieved [dream outcome] for:"
Objection: "Do you handle shipping?"
Selling Point: "And because we know how uncertain times are now, shipping is on us. And if it takes more than X days, you get X points to buy whatever you want while you make up your mind whether to forgive us or not."
Selling Point: "And because we know how uncertain times are now, shipping is on us. And if it takes more than X days, you get X points to buy whatever you want while you make up your mind whether to forgive us or not."
5) CALL TO ACTION
You have to ask them to buy. But do it after adding either
- Urgency (Price/special bonus only available until X date)
- Scarcity (X pieces left)
- Special bonus (Sign up today and you get X)
You have to ask them to buy. But do it after adding either
- Urgency (Price/special bonus only available until X date)
- Scarcity (X pieces left)
- Special bonus (Sign up today and you get X)
Obviously that's not everything. Test, mix and match as you see fit.
Don't think outside the box. Just assume there's no box.
Don't think outside the box. Just assume there's no box.
Thanks for reading.
You can follow me @OneJKMolina
Get your free guide to your first 5,000 twitter followers here: #one" target="_blank" rel="noopener" onclick="event.stopPropagation()">jkmolina.com
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You can follow me @OneJKMolina
Get your free guide to your first 5,000 twitter followers here: #one" target="_blank" rel="noopener" onclick="event.stopPropagation()">jkmolina.com
And you can save this thread for later here (retweets appreciated):
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