More qualified leads = more sales = more money.
But 95% of entrepreneurs, founders, and CEOs are doing twice the work for half the leads...
Why?
Because they're using the tactics of smaller, less successful businesses.
Here's what they are and how to fix them:
πππ
But 95% of entrepreneurs, founders, and CEOs are doing twice the work for half the leads...
Why?
Because they're using the tactics of smaller, less successful businesses.
Here's what they are and how to fix them:
πππ
Level 1: The Novice
Spends no time on inbound or outbound marketing.
Relies entirely on the ebbs and flows of word-of-mouth leads and referrals.
Website is non-existent or insufficient.
What they say:
"I donβt need to do lead generation...I have all the referrals I need.β
Spends no time on inbound or outbound marketing.
Relies entirely on the ebbs and flows of word-of-mouth leads and referrals.
Website is non-existent or insufficient.
What they say:
"I donβt need to do lead generation...I have all the referrals I need.β
Level 2: The Whiteknuckler
Leads coming from cold-calls/emails, usually through a tremendous amount of manual effort.
Purchasing lead lists to ensure the volume needed to close sales.
What they say:
βI know my numbers: if I make 100 cold calls Iβll complete one sale.β
Leads coming from cold-calls/emails, usually through a tremendous amount of manual effort.
Purchasing lead lists to ensure the volume needed to close sales.
What they say:
βI know my numbers: if I make 100 cold calls Iβll complete one sale.β
Level 3: The Talker
Trying to generate leads through content marketing.
But the focus is on the features the company provides instead of the benefits the client receives.
What they say:
βI signed up for all of our competitor's email lists to see what theyβre doing.β
Trying to generate leads through content marketing.
But the focus is on the features the company provides instead of the benefits the client receives.
What they say:
βI signed up for all of our competitor's email lists to see what theyβre doing.β
Level 4: The Achiever
Actively rocking inbound and outbound.
Further optimization and rebalancing of Organic, Paid, and Referral channels will yield even greater results.
What they say:
βLetβs trace the path of our best clients/customers and focus on automating itβ¦β
Actively rocking inbound and outbound.
Further optimization and rebalancing of Organic, Paid, and Referral channels will yield even greater results.
What they say:
βLetβs trace the path of our best clients/customers and focus on automating itβ¦β
Level 5: The Veteran
Leads come in automatically, 24/7, without the need for outbound marketing of any kind.
(unless specific goals, initiatives, or time-based projects require it).
What they say:
βHow can we lower our cost-per-acquisition?β
Leads come in automatically, 24/7, without the need for outbound marketing of any kind.
(unless specific goals, initiatives, or time-based projects require it).
What they say:
βHow can we lower our cost-per-acquisition?β
The key to fixing it is knowing:
A.) which level you're at
B.) which level you want to be at
If you have a service worth at least $3,000, I'll get you more dream clients within 90 days of working together.
If not? I work for free until you do.
Just DM me to get started.
A.) which level you're at
B.) which level you want to be at
If you have a service worth at least $3,000, I'll get you more dream clients within 90 days of working together.
If not? I work for free until you do.
Just DM me to get started.
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Follow me: @JustinWise
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Follow me: @JustinWise
Retweet the first tweet in this thread to help others see it.
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