HOW DOVE'S MARKETING STRATEGY STANDS OUT AMONG ITS COMPETITORS?
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1) Dove, an American personal care brand owned by Unilever, has gone above and beyond the traditional purpose of selling beauty and body care products to its customers.
2) While Dove's quality products are what make the happy users stay, it also stands out from the large crowd of beauty brands with a unique and effective marketing strategy. So how dove does it so successfully?
3) By keeping it real
Instead of casting beautiful actresses and models, Dove decided to connect with real people. Not only did this help the brand connect with the customers, but it also acquired a distinct and unique brand image for Dove.
Instead of casting beautiful actresses and models, Dove decided to connect with real people. Not only did this help the brand connect with the customers, but it also acquired a distinct and unique brand image for Dove.
4) By being empathetic
Dove understood the importance of being relatable and avoided selling products to make customers feel better, and remove their insecurities about the human skin condition.
Dove understood the importance of being relatable and avoided selling products to make customers feel better, and remove their insecurities about the human skin condition.
5) By Empowering individuals
Dove's products are marketed to help individuals find their internal beauty, something that soap cannot wash away. All of its marketing projects focus on strengthening the picture of original beauty.
Dove's products are marketed to help individuals find their internal beauty, something that soap cannot wash away. All of its marketing projects focus on strengthening the picture of original beauty.
6) By practicing what they preach
Dove established a self-esteem fund which aims to educate girls, help them overcome beauty related problems online bullying and raise self-esteem. The Project has reached more than 20 million young people in 130 countries.
Dove established a self-esteem fund which aims to educate girls, help them overcome beauty related problems online bullying and raise self-esteem. The Project has reached more than 20 million young people in 130 countries.
7)By Crafting unique campaigns
Campaigns such as the self-esteem project and the Real beauty campaigns are clear examples that dove's brand values are self-love, empowerment and beauty.
Campaigns such as the self-esteem project and the Real beauty campaigns are clear examples that dove's brand values are self-love, empowerment and beauty.
8) Your customers are real people, if you can connect with them, empathize with their issues and empower their status, your brand is bound to create a special connection.
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