10 KEY call to action (CTA) marketing tips that will increase conversions on your website, emails, ads, and more:
1. Minimize risk
Clicking a CTA often takes time (signing up) and money (paying for a good or service).
Don't give people a reason to second-guess.
Support your CTA with risk-free language:
Clicking a CTA often takes time (signing up) and money (paying for a good or service).
Don't give people a reason to second-guess.
Support your CTA with risk-free language:
2. Click-to-result CTA
Most CTAs are "sign up" or "buy now."
Instead, drive users directly into your product without friction, and tell them exactly where they will go once they click:
Most CTAs are "sign up" or "buy now."
Instead, drive users directly into your product without friction, and tell them exactly where they will go once they click:
3. Soft CTA
Running an email campaign? Try a soft CTA.
Instead of a discount button or a "buy now" offer, get more people to your landing page to explore before they commit:
Running an email campaign? Try a soft CTA.
Instead of a discount button or a "buy now" offer, get more people to your landing page to explore before they commit:
4. Implied scarcity
Scarcity, or FOMO, is almost always cheesy.
"Hurry, buy while supplies last!"
People don't like being told to buy. Instead, imply scarcity:
"Reserve your spot today" implies that it might be gone tomorrow, without saying it will be.
Scarcity, or FOMO, is almost always cheesy.
"Hurry, buy while supplies last!"
People don't like being told to buy. Instead, imply scarcity:
"Reserve your spot today" implies that it might be gone tomorrow, without saying it will be.
5. Psychology of instant gratification
Humans desire instant access, gratification, results.
Great CTAs use this factor via words like "see it on your site" to appeal to those looking for fast solutions.
Humans desire instant access, gratification, results.
Great CTAs use this factor via words like "see it on your site" to appeal to those looking for fast solutions.
6. Impulse buying
CTAs that appeal to impulse purchases are great for ads.
Verb, value, urgency taps into this by offering a needed solution at the click of a button:
CTAs that appeal to impulse purchases are great for ads.
Verb, value, urgency taps into this by offering a needed solution at the click of a button:
7. Design flow
CTAs are more than just copywriting. Design can produce action too.
Elements like arrows tell visitors where to focus their attention and encourage a natural flow from headline to button click:
CTAs are more than just copywriting. Design can produce action too.
Elements like arrows tell visitors where to focus their attention and encourage a natural flow from headline to button click:
8. Social proof
Social proof isn't just for quotes in the middle of your landing page.
It should also surround your CTA, effectively telling users they won't regret signing up:
Social proof isn't just for quotes in the middle of your landing page.
It should also surround your CTA, effectively telling users they won't regret signing up:
9. No friction words
Friction words include: sign up, submit, invest, get started.
These signal more steps, more time, more effort. Get users into your offer without the notion of added time and effort.
Friction words include: sign up, submit, invest, get started.
These signal more steps, more time, more effort. Get users into your offer without the notion of added time and effort.
10. First-person
Instead of using "your," use first-person phrasing like "me."
This directly involves the user and helps them commit to clicking your CTA.
Instead of using "your," use first-person phrasing like "me."
This directly involves the user and helps them commit to clicking your CTA.
Want to write landing pages that drive conversions and make you more money?
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I created a video-guided course based on more than half a decade of experience for big brands.
Join over 250 people who've taken it and rated it 5 stars: copycourse.io
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1. Retweet the 1st tweet above if you are feeling generous 😊
2. Follow me @jmoserr for more weekly marketing, business, and writing threads!
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