How I went from a 2.5% to a 7.3% conversion rate ? 💸
Increasing your CR is the EASIEST and CHEAPEST way to triple your revenue. No need to bring more traffic to your website.
⬇️ Here are my 7 tips to drastically increase your conversions ⬇️
🧵 A THREAD 🧵
Increasing your CR is the EASIEST and CHEAPEST way to triple your revenue. No need to bring more traffic to your website.
⬇️ Here are my 7 tips to drastically increase your conversions ⬇️
🧵 A THREAD 🧵
Before I start, please be aware that I give you all of this value for FREE, so please show some love and RT and like this thread🤍
Let’s start:
Let’s start:
1) SOCIAL PROOF EVERYWHERE
My main strategy to convert a visitor to a buyer is to make him feel like he ABSOLUTELY HAS to buy from me because everyone is crazy about this brand.
Show social proof in all your pages and multiple times per page (reviews, photos of customers…)
My main strategy to convert a visitor to a buyer is to make him feel like he ABSOLUTELY HAS to buy from me because everyone is crazy about this brand.
Show social proof in all your pages and multiple times per page (reviews, photos of customers…)
2) UX design
Everything must be perfectly clear for the visitor. Organize your website intelligently to avoid him to get lost.
Avoid long texts, use clever copyrighting
Your landing page should be your product page if you have a mono product brand, and your home page otherwise
Everything must be perfectly clear for the visitor. Organize your website intelligently to avoid him to get lost.
Avoid long texts, use clever copyrighting
Your landing page should be your product page if you have a mono product brand, and your home page otherwise
3) UI design
Your website should look clean, professional and beautiful.
Your product photos as well.
Please invest in a good photoshoot, and in a developer to level up your website look.
Your website should look clean, professional and beautiful.
Your product photos as well.
Please invest in a good photoshoot, and in a developer to level up your website look.
3) One page checkout
This one is key. Since I start using BigCommerce instead of Shopify, my conversion rate skyrocketed, mostly because of the one page checkout which make your abandoned checkout rate drop as hell.
It prevents the visitor from double thinking
This one is key. Since I start using BigCommerce instead of Shopify, my conversion rate skyrocketed, mostly because of the one page checkout which make your abandoned checkout rate drop as hell.
It prevents the visitor from double thinking
5) Loading
Use apps or softwares to compress your website images. A high loading time make the visitor go away, they have no patience.
Once again, BigCommerce has an instant loading page feature that Shopify doesn’t have; which is a big +
Use apps or softwares to compress your website images. A high loading time make the visitor go away, they have no patience.
Once again, BigCommerce has an instant loading page feature that Shopify doesn’t have; which is a big +
6) Shipping time
Your shipping time must be clearly displayed, at least in your product page or in the FAQ.
One of the main reason of abandoned carts are the lack of information regarding shipping
Your shipping time must be clearly displayed, at least in your product page or in the FAQ.
One of the main reason of abandoned carts are the lack of information regarding shipping
7) Multicurrency checkout
Okay, most of you won’t agree on this one but you don’t need PayPal. PayPal fees are extremely high and they can block your money, so big no no
To offset this, offer local payment methods (ideal, klarna…) and multi currency checkout + wire option
Okay, most of you won’t agree on this one but you don’t need PayPal. PayPal fees are extremely high and they can block your money, so big no no
To offset this, offer local payment methods (ideal, klarna…) and multi currency checkout + wire option
8) BONUS: have an offer that the visitors cannot refuse
Visitors love : free product if you buy this product, free shipping for orders over X, BOGO, big sales for a limited time etc.
Showing scarcity also works very well : having some OOS products can urge them to buy
Visitors love : free product if you buy this product, free shipping for orders over X, BOGO, big sales for a limited time etc.
Showing scarcity also works very well : having some OOS products can urge them to buy
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