10 hard things about hard things:
Until you make the effort to get to know someone or something, you don’t know anything.
Take care of the people, the products, and the profits — in that order.
"Life is struggle." I believe that within that quote lies the most important lesson in entrepreneurship: Embrace the struggle.
Hard things are hard because there are no easy answers or recipes. They are hard because your emotions are at odds with your logic. They are hard because you don’t know the answer and you cannot ask for help without showing weakness.
Spend zero time on what you could have done, and devote all of your time on what you might do.
The hard thing about hard things—there is no formula for dealing with them.
There are no shortcuts to knowledge, especially knowledge gained from personal experience. Following conventional wisdom and relying on shortcuts can be worse than knowing nothing at all.
The difference between being mediocre and magical is often the difference between letting people take creative risk and holding them too tightly accountable. Accountability is important, but it’s not the only thing that’s important.
The Law of Crappy People states: For any title level in a large organization, the talent on that level will eventually converge to the crappiest person with the title.
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