Cold email has changed my life
I've used it to:
- Find biz partners
- Close +30k deals
- Scale my biz from $0 to $30k/mo
- Generate hundreds of sales calls
But 74% of people are doing this wrong
Follow these 3-steps to make sure you crush your next cold email campaign ๐๐งต
I've used it to:
- Find biz partners
- Close +30k deals
- Scale my biz from $0 to $30k/mo
- Generate hundreds of sales calls
But 74% of people are doing this wrong
Follow these 3-steps to make sure you crush your next cold email campaign ๐๐งต
So you want to launch successful money printing cold email campaign.
To make that happen we need to have this one thing in check
So what is this one thing?
Let me tell you...
YOUR OFFER
To make that happen we need to have this one thing in check
So what is this one thing?
Let me tell you...
YOUR OFFER
You might have heard this word before so let's break it down:
Offer
What is an offer?
Offer = End result + timeframe + guarantee
If your offer is bad, a good cold email campaign won't save you.
This part matters the MOST.
Offer
What is an offer?
Offer = End result + timeframe + guarantee
If your offer is bad, a good cold email campaign won't save you.
This part matters the MOST.
So how do we make sure we have a good offer?
End result
We need to have a measurable end result that the customer gets
Examples:
- 27% increase in conversion rate
- 15 qualified leads
- $1720 save on software
End result
We need to have a measurable end result that the customer gets
Examples:
- 27% increase in conversion rate
- 15 qualified leads
- $1720 save on software
Those are all measurable end results that your customer might get after buying your service or product.
What next?
Timeframe
This is also an important step since if someone said to you:
"Pay me $1000 and I'll increase your revenue by 30%"
What next?
Timeframe
This is also an important step since if someone said to you:
"Pay me $1000 and I'll increase your revenue by 30%"
Your first question would probably be:
How long does it take to get that result?
If it takes 7 days, its an amazing deal
If it takes 12 years, not so interesting
So make sure you answer this in your offer before your prospect even has a chance to think about it
How long does it take to get that result?
If it takes 7 days, its an amazing deal
If it takes 12 years, not so interesting
So make sure you answer this in your offer before your prospect even has a chance to think about it
Also, remember this:
It's better to promise to get result X in 25 days and deliver it in 21 days
Instead of promising result X in 7 days and delivering it in 12
Be realistic with your timeframe
The less time it takes, the more valuable your offer is
It's better to promise to get result X in 25 days and deliver it in 21 days
Instead of promising result X in 7 days and delivering it in 12
Be realistic with your timeframe
The less time it takes, the more valuable your offer is
Examples of timeframes:
- 30 days
- 7 weeks
- 15-minutes
Boom, simple
- 30 days
- 7 weeks
- 15-minutes
Boom, simple
Now we have our measurable end result + timeframe
Now we need a guarantee
What can you guarantee?
Anything!
Bigger guarantee = More valuable offer
The outline of this is:
If you don't get to the promised end result in the set timeframe, your client gets thing X
Now we need a guarantee
What can you guarantee?
Anything!
Bigger guarantee = More valuable offer
The outline of this is:
If you don't get to the promised end result in the set timeframe, your client gets thing X
Examples of guarantees:
- 100% money back
- We work for free until result X is achieved
- Free dinner for your team
- You pay-per-performance
- We buy you our competitor's service
- 100% money back
- We work for free until result X is achieved
- Free dinner for your team
- You pay-per-performance
- We buy you our competitor's service
There are thousands of guarantees you can use
I use: performance-based pricing + a 100% satisfaction guarantee
It works well because there is little to no risk for the customer + if they are not happy, they don't pay
I use: performance-based pricing + a 100% satisfaction guarantee
It works well because there is little to no risk for the customer + if they are not happy, they don't pay
I can offer this guarantee because I know that my customers are satisfied with my work 99% of the time
You might be scared of offering a guarantee
But remember this...
If you close 10% of your sales calls without a guarantee
With a powerful guarantee, you can close 30%
That's 3X more revenue
But remember this...
If you close 10% of your sales calls without a guarantee
With a powerful guarantee, you can close 30%
That's 3X more revenue
Even if 10% of your customers ask for their money back
You still make more revenue
So before launching your next cold email campaign
Make sure you have a
1. Measurable end goal
2. Clear timeframe
3. A guarantee
You still make more revenue
So before launching your next cold email campaign
Make sure you have a
1. Measurable end goal
2. Clear timeframe
3. A guarantee
Implement your offer into the cold email copy
And I promise that your reply rate & booking rate will increase
I've seen terrible cold email campaigns work amazingly well just because the offer is so good
And I promise that your reply rate & booking rate will increase
I've seen terrible cold email campaigns work amazingly well just because the offer is so good
Thank you for reading this thread
If you want to learn more about cold email
Get my FREE cold email course where I go over the whole launching process
๐ Get it here ๐
leevieerola.com
If you want to learn more about cold email
Get my FREE cold email course where I go over the whole launching process
๐ Get it here ๐
leevieerola.com
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