11 Tweets 2 reads Jul 02, 2022
I can teach you more about sales in 2 minutes then you’ll learn in 4 years.
- Thread -
What makes people buy?
People buy to fulfill a need.
When offering a product or service solve any one of these needs:
1. Make money
Money satisfies our need for safety.
When you have more of it, you can fulfill higher needs.
2. Save money
Money is a resource.
Help people or businesses save this resource and you will have a winning product/service.
3. Save time
What is the ROI of your prospects performing the task you can take off their hands?
Time is our most valuable resource.
How much money are they losing by continuing to do this task?
4. Save effort
As humans, we only have a finite amount of energy throughout the day.
What is the ROI of the energy spent performing a task?
Oftentimes, that energy could be spent elsewhere for a higher ROI.
5. Improve health
Humans have a primal desire to look and feel good.
Help them get healthier and you will never run out of prospects.
6. Increase pleasure
We seek out pleasure and run away from pain.
Find something that would increase someone’s pleasure and you have a winning product/service.
7. Eliminate pain
We run from pain.
Minimize pain and wealth will be close behind.
Solve one or more of these problems to make serious cash:
1. Make Money
2. Save Money
3. Save Time
4. Save Effort
5. Improve Health
6. Increase Pleasure
7. Eliminate Pain
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