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I've studied over 200 landing pages from Twitter's top creators,
98% of them use the same formula to persuade visitors to buy.
Steal this proven 8-part framework (to print money like the pros):
98% of them use the same formula to persuade visitors to buy.
Steal this proven 8-part framework (to print money like the pros):
In this thread, you'll learn:
• The 8 essential elements of a high-conversion landing page
• Each element broken down with real-world examples
• How to implement these and build your own landing page
Let's go!
• The 8 essential elements of a high-conversion landing page
• Each element broken down with real-world examples
• How to implement these and build your own landing page
Let's go!
1. A clear outcome
You must tell your page visitor:
• WHO this is for
• WHAT it is about
• WHY they should care
In plain language.
Confuse the visitor and you lose the sale.
Borrow the copy from @theoohene here:
You must tell your page visitor:
• WHO this is for
• WHAT it is about
• WHY they should care
In plain language.
Confuse the visitor and you lose the sale.
Borrow the copy from @theoohene here:
@theoohene 2. A nagging problem
Paint a vivid picture the visitor deals with.
Be as clear as possible. Refrain from being clever.
Depict the cruel reality the page visitor is dealing with.
I love this example from @dickiebush and @Nicolascole77
Paint a vivid picture the visitor deals with.
Be as clear as possible. Refrain from being clever.
Depict the cruel reality the page visitor is dealing with.
I love this example from @dickiebush and @Nicolascole77
@theoohene @dickiebush @Nicolascole77 3. Consequence magnification
You can't just highlight the problem – you need to amplify how it affects the page visitor's life.
Use:
• Data
• Examples
• Storytelling
To magnify what happens when unsolved.
@writingtoriches has a great example in the landing page body.
You can't just highlight the problem – you need to amplify how it affects the page visitor's life.
Use:
• Data
• Examples
• Storytelling
To magnify what happens when unsolved.
@writingtoriches has a great example in the landing page body.
@theoohene @dickiebush @Nicolascole77 @writingtoriches 4. a "solution" story
Describe how the problem can be solved.
This can either be how:
• You solved the problem
• New tech has created a solution
• Someone has solved it in the past
Use stories to illustrate "secrets" or strategies used.
@ItsKieranDrew is perfect here.
Describe how the problem can be solved.
This can either be how:
• You solved the problem
• New tech has created a solution
• Someone has solved it in the past
Use stories to illustrate "secrets" or strategies used.
@ItsKieranDrew is perfect here.
@theoohene @dickiebush @Nicolascole77 @writingtoriches @ItsKieranDrew 5. Social proof
You now need real-world evidence that this offer works.
Use:
• Referrals
• Testimonials
• Case studies
To show that real people/businesses have used this and seen real results.
@KurtisHanni is thinking outside the box with this example of social proof.
You now need real-world evidence that this offer works.
Use:
• Referrals
• Testimonials
• Case studies
To show that real people/businesses have used this and seen real results.
@KurtisHanni is thinking outside the box with this example of social proof.
@theoohene @dickiebush @Nicolascole77 @writingtoriches @ItsKieranDrew @KurtisHanni 6. A clear offer
You have to promote what you're selling.
Explicitly layout:
• Dates (if applicable)
• How it will be received
• The features and benefits
• Modules, tools, supplies, etc.
Everything to describe the offer in full.
@thedankoe clearly labels his offer:
You have to promote what you're selling.
Explicitly layout:
• Dates (if applicable)
• How it will be received
• The features and benefits
• Modules, tools, supplies, etc.
Everything to describe the offer in full.
@thedankoe clearly labels his offer:
@theoohene @dickiebush @Nicolascole77 @writingtoriches @ItsKieranDrew @KurtisHanni @thedankoe 7. An ultimatum
At this point, the customer has two options:
They purchase:
✅ Problem solved
OR if they don't take action:
❌ Problem persists
This "hard sell" motivates the visitor to take action.
Example: @WrongsToWrite
At this point, the customer has two options:
They purchase:
✅ Problem solved
OR if they don't take action:
❌ Problem persists
This "hard sell" motivates the visitor to take action.
Example: @WrongsToWrite
@theoohene @dickiebush @Nicolascole77 @writingtoriches @ItsKieranDrew @KurtisHanni @thedankoe @WrongsToWrite 8. Objection eliminator
People will always make excuses to not buy.
Eliminate those excuses with an FAQ:
• Recap the offer
• Reinforce the value
• Eliminate "knee jerk" objections
@thejustinwelsh touches on every aspect in his FAQ
People will always make excuses to not buy.
Eliminate those excuses with an FAQ:
• Recap the offer
• Reinforce the value
• Eliminate "knee jerk" objections
@thejustinwelsh touches on every aspect in his FAQ
@theoohene @dickiebush @Nicolascole77 @writingtoriches @ItsKieranDrew @KurtisHanni @thedankoe @WrongsToWrite @thejustinwelsh *Important note*
If you were paying attention, you might have noticed something...
The common "formula" being used by the top creators on Twitter is the:
• P
• A
• S
• T
• O
• R
Formula.
(problem, amplify, story, testimonial, offer, response).
If you were paying attention, you might have noticed something...
The common "formula" being used by the top creators on Twitter is the:
• P
• A
• S
• T
• O
• R
Formula.
(problem, amplify, story, testimonial, offer, response).
@theoohene @dickiebush @Nicolascole77 @writingtoriches @ItsKieranDrew @KurtisHanni @thedankoe @WrongsToWrite @thejustinwelsh This copywriting formula works to build a landing page that converts.
From top to bottom, add in the sections piece by piece to create a succinct and clear offer.
From top to bottom, add in the sections piece by piece to create a succinct and clear offer.
@theoohene @dickiebush @Nicolascole77 @writingtoriches @ItsKieranDrew @KurtisHanni @thedankoe @WrongsToWrite @thejustinwelsh And that's it!
If you enjoyed this and you're into the creator economy and digital writing:
1. Follow me @jonbrosio for more badass threads like this
2. Retweet the 1st tweet of this thread to help inspire others
If you enjoyed this and you're into the creator economy and digital writing:
1. Follow me @jonbrosio for more badass threads like this
2. Retweet the 1st tweet of this thread to help inspire others
@theoohene @dickiebush @Nicolascole77 @writingtoriches @ItsKieranDrew @KurtisHanni @thedankoe @WrongsToWrite @thejustinwelsh TL;DR
The 8-part framework to build a landing page that sells like crazy:
• Magnification
• Social proof
• Ultimatum
• Eliminator
• Outcome
• Problem
• Story
• Offer
The 8-part framework to build a landing page that sells like crazy:
• Magnification
• Social proof
• Ultimatum
• Eliminator
• Outcome
• Problem
• Story
• Offer
@theoohene @dickiebush @Nicolascole77 @writingtoriches @ItsKieranDrew @KurtisHanni @thedankoe @WrongsToWrite @thejustinwelsh If you're ready to start building your audience but don't know where to start...
Check out my beginner-friendly guidebook I wrote to generate my first $3,000 a month publishing my thoughts online
(Even if you have a tiny following)
tribeloyal.com
Check out my beginner-friendly guidebook I wrote to generate my first $3,000 a month publishing my thoughts online
(Even if you have a tiny following)
tribeloyal.com
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