The agency model is dead.
Here’s 10 reasons why I shut down my agency at £50k/Mo and why you should too:
Here’s 10 reasons why I shut down my agency at £50k/Mo and why you should too:
1. Agency owners focus on their own MRR and see clients as transactional.
To hit those £30k, £50k or even £100k months…
(if you make it that far) you have to take on more clients.
Your focus gets diverted.
Results decline.
You can forget about long term relationships
To hit those £30k, £50k or even £100k months…
(if you make it that far) you have to take on more clients.
Your focus gets diverted.
Results decline.
You can forget about long term relationships
2. To deliver for more clients you have to hire more team members.
The more you hire. The lower your margins.
And again… Your results drop and clients leave.
Then…
The more you hire. The lower your margins.
And again… Your results drop and clients leave.
Then…
3. You spend 90% of your time prospecting
Focusing on where your next client is coming from rather than your current clients results:
Sign a client on a 3 month contract
Fail to deliver in 3 months
Client leaves
Sign a new client
Vicious endless cycle of customer churn
Focusing on where your next client is coming from rather than your current clients results:
Sign a client on a 3 month contract
Fail to deliver in 3 months
Client leaves
Sign a new client
Vicious endless cycle of customer churn
4. A well paid agency owner earns £3k/Mo per client
Means to hit £30k/Mo you have to sign, communicate and get results for 10 clients at a time
That’s the problem…
You’re paid too little where you aren’t truly invested or incentivised to do whatever it takes to get results
Means to hit £30k/Mo you have to sign, communicate and get results for 10 clients at a time
That’s the problem…
You’re paid too little where you aren’t truly invested or incentivised to do whatever it takes to get results
5. 10 random clients and no deep understanding of their customers.
Marketers work with anyone who pays them.
If your clients aren’t homogeneous, the strategies that got results for one client won’t get you results for another.
Marketers work with anyone who pays them.
If your clients aren’t homogeneous, the strategies that got results for one client won’t get you results for another.
6. Marketing in 2022 is about offers.
99% of businesses don’t even know what an offer is let alone how to make a winning offer.
That means even if you were the best marketer in the world…
If you can’t influence the offer you’ll still fall short.
99% of businesses don’t even know what an offer is let alone how to make a winning offer.
That means even if you were the best marketer in the world…
If you can’t influence the offer you’ll still fall short.
7. 1000s of Agency’s sending the same offer. To the same leads. In the same way
You compete on price or by making claims that you can’t fulfil
You think you need to sell to everyone. But…
Reality is you need a fraction of a fraction of 1 industry to make millions in profits
You compete on price or by making claims that you can’t fulfil
You think you need to sell to everyone. But…
Reality is you need a fraction of a fraction of 1 industry to make millions in profits
8. You don’t even speak their language
Agency’s talk 3/Mo contracts
CEOs want 12/Mo partnerships
Agency’s talk lead gen
Businesses talk revenue & EBITDA
Agency’s talk CPC
CEOs care about cash collected
Agency’s talk 3/Mo contracts
CEOs want 12/Mo partnerships
Agency’s talk lead gen
Businesses talk revenue & EBITDA
Agency’s talk CPC
CEOs care about cash collected
9. You're seen as a commodity.
Every 17 year old who’s watched an @GadzhiIman video is an agency owner - This was me too!
There are literally a thousand new agency’s every day.
You're viewed as a commodity that can be replaced at any time.
Every 17 year old who’s watched an @GadzhiIman video is an agency owner - This was me too!
There are literally a thousand new agency’s every day.
You're viewed as a commodity that can be replaced at any time.
Ask yourself a question, would you rather be a business partner or supplier who has to report to Karen?
10. Business owners HATE agencies.
I’ve spoken to hundreds of business owners over the past 4 years.
I’ve never heard 1 say a single good word about an agency.
Agency’s are always short term.
Promise big and fail to deliver.
I’ve spoken to hundreds of business owners over the past 4 years.
I’ve never heard 1 say a single good word about an agency.
Agency’s are always short term.
Promise big and fail to deliver.
Thanks for the time & attention.
Now for everyone in my DMs…
Thanks but I can’t get back to everyone so I’m opening a free telegram instead to share my insights.
Now for everyone in my DMs…
Thanks but I can’t get back to everyone so I’m opening a free telegram instead to share my insights.
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