Reading memory. Used to read a lot on the history of advertising back then. On how desires are created. When I read this passage again now it feels like a lot of us have moved on from this thinking. For good or bad I don't know. But that as a people we have moved on is clear.
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"The desire to consume is often portrayed as a natural human characteristic that cannot be changed. However it is clear that populations have been manipulated into being avaricious consumers"
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"What people really want, more than the multitude of goods on offer, is status and history has shown that the determinants of status can change"
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"If we want to live in an ecologically sustainable society, then we need to award status to those who are happy with a basic level of comfort rather than those who accumulate possessions"
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" If, as a community, we admired wisdom above wealth and compassion and cooperation above competition, we would be well on the way to undermining the motivation to consume"
-Sharon Beder
/End