Received an impression spike in Google Search Console with barely any clicks? ๐ค
There's a good chance that a URL from your site has been included in a SERP feature that you're unaware of.
Here's 5 SERP features that can cause a big uptick in impression (with low clicks) ๐งต๐
There's a good chance that a URL from your site has been included in a SERP feature that you're unaware of.
Here's 5 SERP features that can cause a big uptick in impression (with low clicks) ๐งต๐
1/ Internal Sitelinks
Frequency: high
Difference: medium
Description: when internal sitelinks appear for a page (for both branded & non-branded queries), an uptick in impressions with low clicks can appear in GSC. This is very common situation for websites
Frequency: high
Difference: medium
Description: when internal sitelinks appear for a page (for both branded & non-branded queries), an uptick in impressions with low clicks can appear in GSC. This is very common situation for websites
2/ Images in Image Packs
Frequency: medium
Difference: high
Description: when an image appears in an image pack in web search, this data is recorded in GSC. Impressions are generally quite high with very few clicks. Use average position in GSC as a hint for this SERP feature
Frequency: medium
Difference: high
Description: when an image appears in an image pack in web search, this data is recorded in GSC. Impressions are generally quite high with very few clicks. Use average position in GSC as a hint for this SERP feature
3/ Images in Knowledge Panels
Frequency: low
Difference: high
Description: images in Knowledge Panels are also recorded in the GSC web search performance report. KPs are generally very visible (dependent on device) and can have high difference in impressions vs. clicks
Frequency: low
Difference: high
Description: images in Knowledge Panels are also recorded in the GSC web search performance report. KPs are generally very visible (dependent on device) and can have high difference in impressions vs. clicks
4/ Links in Tweet Carousels
Frequency: low
Difference: high
Description: if a link is included in a tweet, and that tweet is featured in a carousel for a high volume query, a significant and short-lived spike in impressions can appear in GSC. Very unlikely to yield clicks
Frequency: low
Difference: high
Description: if a link is included in a tweet, and that tweet is featured in a carousel for a high volume query, a significant and short-lived spike in impressions can appear in GSC. Very unlikely to yield clicks
5/ Web Stories in the Visual Stories Unit
Frequency: medium
Difference: high
Description: if you're developing high quality web stories, you've got a good chance at appearing in the visual stories unit. But beware, clicks as exceptionally low, with very high impressions
Frequency: medium
Difference: high
Description: if you're developing high quality web stories, you've got a good chance at appearing in the visual stories unit. But beware, clicks as exceptionally low, with very high impressions
If you found this thread interesting and would like to learn more about how the 5 SERP features mentioned can impact impressions, make sure to check out my blog post with more info.
Read the full blog post here: brodieclark.com
Read the full blog post here: brodieclark.com
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