Technology
Business
Marketing
Business Strategy
Content Creation
B2B
Community Building
Building Trust
99% of B2B companies suck at marketing.
They focus on webinars, newsletters with their own product updates, eBooks, & happy hours.
It's lame and no one of importance cares.
Here's what I would recommend that would actually work 👇
They focus on webinars, newsletters with their own product updates, eBooks, & happy hours.
It's lame and no one of importance cares.
Here's what I would recommend that would actually work 👇
Create content that fits into what people are already doing.
Start a newsletter that's valuable to your end-user, regardless of if they're a customer yet.
If you routinely hit someone's inbox and are being read, you're building trust.
B2B is typically a long(er) sales cycle.
Start a newsletter that's valuable to your end-user, regardless of if they're a customer yet.
If you routinely hit someone's inbox and are being read, you're building trust.
B2B is typically a long(er) sales cycle.
Build community around the problem you're solving for.
Host intimate dinners that provoke thoughtful conversations and allow people to meet other interesting people.
Don't just slap your logo on a happy hour that's loaded with alcohol, HR violations, and "bros".
Host intimate dinners that provoke thoughtful conversations and allow people to meet other interesting people.
Don't just slap your logo on a happy hour that's loaded with alcohol, HR violations, and "bros".
Build your pipeline alongside already-successful B2B companies.
Build partnerships & integrations with companies in your field that help potential customers use your software or service in a much easier way.
Build partnerships & integrations with companies in your field that help potential customers use your software or service in a much easier way.
To summarize:
1. Create content people care about.
2. Interact or build the community around the problem you're solving for.
3. Leverage partnerships & integrations with softwares/services your customers likely use.
Let's make B2B exciting!
1. Create content people care about.
2. Interact or build the community around the problem you're solving for.
3. Leverage partnerships & integrations with softwares/services your customers likely use.
Let's make B2B exciting!
Loading suggestions...