Retaining customers > Finding new customers.
Here are six psychological secrets of building sticky experiences:
Here are six psychological secrets of building sticky experiences:
Sticky Secret: Kill Friction.
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Attention is fragile.
One speedbump, it’s gone.
Kill anything that slows your core loop.
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Attention is fragile.
One speedbump, it’s gone.
Kill anything that slows your core loop.
Sticky Secret: Habit Hacking.
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We are creatures of habit.
Design new interactions to mimic existing habit loops.
Fight the urge to be very different.
Remember: Clear > Clever.
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We are creatures of habit.
Design new interactions to mimic existing habit loops.
Fight the urge to be very different.
Remember: Clear > Clever.
Sticky Secret: Social Sourcing.
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Don’t let people leave you to find their friends.
Bring their friends into your experience.
Design features that let them be social.
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Don’t let people leave you to find their friends.
Bring their friends into your experience.
Design features that let them be social.
Sticky Secret: Copy Cat.
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People subconsciously copy others.
Prime them emotionally by framing their experience.
Use images and gifs (!) that set the right mood & tone.
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People subconsciously copy others.
Prime them emotionally by framing their experience.
Use images and gifs (!) that set the right mood & tone.
Sticky Secret: Individuals Identify.
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People want to belong.
Be the experience they want to belong to.
Build a story and a vibe that matches what they want.
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People want to belong.
Be the experience they want to belong to.
Build a story and a vibe that matches what they want.
Sticky Secret: Dopamine Drip
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Our brains live for dopamine.
Use different techniques to deliver dopamine drips.
If they get dopamine, they’re going to stay.
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Our brains live for dopamine.
Use different techniques to deliver dopamine drips.
If they get dopamine, they’re going to stay.
TLDR
These six secrets WILL boost your retention:
• Copy Cat
• Kill Friction
• Habit Hacking
• Social Sourcing
• Dopamine Drip
• Individuals Identify
These six secrets WILL boost your retention:
• Copy Cat
• Kill Friction
• Habit Hacking
• Social Sourcing
• Dopamine Drip
• Individuals Identify
If you enjoyed this thread:
1. Follow me @arvindhsundar to learn how to sell more stuff by building a story-driven, game-like experience. ⚔️
2. RT the 1st tweet to share this with others who might enjoy it :)
(҂◡̀_◡́)ᕤ
1. Follow me @arvindhsundar to learn how to sell more stuff by building a story-driven, game-like experience. ⚔️
2. RT the 1st tweet to share this with others who might enjoy it :)
(҂◡̀_◡́)ᕤ
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