TREAT YOUR COLD EMAILS LIKE A SCIENCE
Iβm about to show you exactly how to refine your cold emails to engineer precisely what drives success for your campaigns
This might be my best thread yet
(THREAD π§΅)
Iβm about to show you exactly how to refine your cold emails to engineer precisely what drives success for your campaigns
This might be my best thread yet
(THREAD π§΅)
Think about it.
When trying to experiment, do scientists change the test variable so much and just blindly pick the one they think will work best?
NO
They refine shit on the MICRO level
You need to be applying the same methodology to your cold email campaigns
When trying to experiment, do scientists change the test variable so much and just blindly pick the one they think will work best?
NO
They refine shit on the MICRO level
You need to be applying the same methodology to your cold email campaigns
Your emails need to become A SCIENCE
Science Definition:
"the pursuit and application of knowledge and understanding following a systematic methodology based on evidence"
You see where i'm going with this?
You're going to test for results and then APPLY what you've learned
Science Definition:
"the pursuit and application of knowledge and understanding following a systematic methodology based on evidence"
You see where i'm going with this?
You're going to test for results and then APPLY what you've learned
This is the recipe for success for ANYTHING
Does a recipe book call for just "sugar, flour, eggs"??
NO
It tells you:
> HOW MUCH sugar & flour
> HOW MANY eggs
The recipe has been tested with different variables to find the BEST ONE
APPLY THIS LOGIC TO YOUR CAMPAIGNS
Does a recipe book call for just "sugar, flour, eggs"??
NO
It tells you:
> HOW MUCH sugar & flour
> HOW MANY eggs
The recipe has been tested with different variables to find the BEST ONE
APPLY THIS LOGIC TO YOUR CAMPAIGNS
In the same way the recipe was refined and improved, so must your cold email scripts
Ingredients weren't just thrown together and sent into the world
The recipe was TESTED:
> Bigger sample size
> Refined ingredients
> Most successful one identified
> All in on the BEST one
Ingredients weren't just thrown together and sent into the world
The recipe was TESTED:
> Bigger sample size
> Refined ingredients
> Most successful one identified
> All in on the BEST one
Sample size = amount of leads cold emails are sent to
Refined ingredients = refine the ingredients of your email. Test the angle, personalised line position, case study, offer, follow up script, EVERYTHING
Identify the most successful one and GO ALL IN
Here's how to do that:
Refined ingredients = refine the ingredients of your email. Test the angle, personalised line position, case study, offer, follow up script, EVERYTHING
Identify the most successful one and GO ALL IN
Here's how to do that:
Okay so let's say you've got one warmed up sending domain currently
You're sending:
> 50 emails a day
> 350 a week
Remember the recipe analogy? Your sample size is TOO SMALL
You're sending:
> 50 emails a day
> 350 a week
Remember the recipe analogy? Your sample size is TOO SMALL
50 emails a day isn't big enough. You simply don't have enough data to see what does/doesn't work unless you do it for a longer period
You have to change too high of a percentage of emails to test properly
You have to change too high of a percentage of emails to test properly
Quick math lesson:
If you're running an A/B test, that's 25 emails each a day
So if you want to test a change in your emails. It's 50% of your outbound efforts
I'd say 50% of your outreach is too high of a sacrifice for testing
It's time to DIVERSIFY
Here's what to do:
If you're running an A/B test, that's 25 emails each a day
So if you want to test a change in your emails. It's 50% of your outbound efforts
I'd say 50% of your outreach is too high of a sacrifice for testing
It's time to DIVERSIFY
Here's what to do:
Buy FIVE DOMAINS
more if you're a killer
I heard @blackhatwizardd talking somewhere that the guys in client ascension have like 8 domains. Got me thinking
5 domains will cost you like Β£50 (~$60)
Think of the potential of 5X outreach
50 > 250 A DAY
350 > 1750 A WEEK
more if you're a killer
I heard @blackhatwizardd talking somewhere that the guys in client ascension have like 8 domains. Got me thinking
5 domains will cost you like Β£50 (~$60)
Think of the potential of 5X outreach
50 > 250 A DAY
350 > 1750 A WEEK
@blackhatwizardd Make sure you use Instantly
You can have unlimited sending domains on here so wonβt cost you any extra unlike lemlist etc
Also you get a 2 week free trial
@nils100km can offer you advice if you need help
Sign up:
instantly.ai
Now go scrape your leads
You can have unlimited sending domains on here so wonβt cost you any extra unlike lemlist etc
Also you get a 2 week free trial
@nils100km can offer you advice if you need help
Sign up:
instantly.ai
Now go scrape your leads
@blackhatwizardd @nils100km Make sure your leads are:
> Qualified
> Clean
Clean your emails so you make sure they're going to prospects with valid email addresses. You don't want a high bounce rate ruining deliverability
Use these:
@NickAbraham12's - scrubby.io
neverbounce.com
> Qualified
> Clean
Clean your emails so you make sure they're going to prospects with valid email addresses. You don't want a high bounce rate ruining deliverability
Use these:
@NickAbraham12's - scrubby.io
neverbounce.com
@blackhatwizardd @nils100km @NickAbraham12 So you've got 1750 emails pumped to qualified prospects who will receive your emails
Now it's time to test:
An A in an A/B test was 50% of your outreach efforts, now it's 10%
You've now upped your sample size, now time to experiment with the "ingredients" of the emails
Now it's time to test:
An A in an A/B test was 50% of your outreach efforts, now it's 10%
You've now upped your sample size, now time to experiment with the "ingredients" of the emails
@blackhatwizardd @nils100km @NickAbraham12 You're going to test EVERYTHING
> What happens if i send exactly the same email but with a different framed case study?
> What if i change the angle?
> What if i put the personalised line at the bottom?
Tweak things and hold the rest CONSTANT
I told you, THIS IS SCIENCE
> What happens if i send exactly the same email but with a different framed case study?
> What if i change the angle?
> What if i put the personalised line at the bottom?
Tweak things and hold the rest CONSTANT
I told you, THIS IS SCIENCE
@blackhatwizardd @nils100km @NickAbraham12 Across all the tests going on, you're going to start seeing what's working and what isn't
So just like the cook, you're going to lean more into what people are responding well to
Look at the top and bottom 3 campaigns
Tweak the worst 3 with something good from top 3
COMPARE
So just like the cook, you're going to lean more into what people are responding well to
Look at the top and bottom 3 campaigns
Tweak the worst 3 with something good from top 3
COMPARE
@blackhatwizardd @nils100km @NickAbraham12 See how this is going to narrow down what does and doesn't work, getting you closer to an optimal campaign?
Repeat the testing process until you've found THE ONE
Then guess what?
You've got 1750 emails A WEEK being sent directly with the best performing script
CALLS ON DEMAND
Repeat the testing process until you've found THE ONE
Then guess what?
You've got 1750 emails A WEEK being sent directly with the best performing script
CALLS ON DEMAND
@blackhatwizardd @nils100km @NickAbraham12 Don't do some bullshit like save to notion with no action now
I've just told you exactly how to do it
Go buy the domains AND TEST
Or don't you want it bad enough to do that?
I've just told you exactly how to do it
Go buy the domains AND TEST
Or don't you want it bad enough to do that?
@blackhatwizardd @nils100km @NickAbraham12 I'm posting high value threads like this EVERY DAY for 30 days. Turn on post notifications if you don't want to miss them
RT the tweet below to share this with your followers
Stop them sending out 200 shitty emails only to be like "cold email doesn't work bro"
TEST EVERYTHING
RT the tweet below to share this with your followers
Stop them sending out 200 shitty emails only to be like "cold email doesn't work bro"
TEST EVERYTHING
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