Here's my method for A/B testing Google Ads to make client campaigns more profitable and efficient each month
/Google Ads Experiments Thread/
/Google Ads Experiments Thread/
Why should you care about Google Ads Experiments?
1) An actual A/B test
> if you use ad groups to split-test, it's not a true test and will have external factors
2) Easy 1-Click Change
> did your trial test outperform your base? cool --> apply the changes
1) An actual A/B test
> if you use ad groups to split-test, it's not a true test and will have external factors
2) Easy 1-Click Change
> did your trial test outperform your base? cool --> apply the changes
What to test using Campaign Experiments?
There are 3 main areas you can test across Google Ads
1) Bidding Strategies
2) Targeting Options
3) Campaign/Account Changes
There are 3 main areas you can test across Google Ads
1) Bidding Strategies
2) Targeting Options
3) Campaign/Account Changes
1) Bidding (Compare different strategies)
<> manual v eCPC
<> max conversions v tCPA
<> tCPA v tROAS
<> etc
2) Targeting (keyword/audience strategies)
<> match type v match type
<> add/remove keywords
3) Campaign/Account Changes
<> ad copy
<> negative keywords
<> etc
<> manual v eCPC
<> max conversions v tCPA
<> tCPA v tROAS
<> etc
2) Targeting (keyword/audience strategies)
<> match type v match type
<> add/remove keywords
3) Campaign/Account Changes
<> ad copy
<> negative keywords
<> etc
Quick tips for Google Ads Experiments
1. Focus on 1 variable
2. Focus on 1 main metric for a winner
3. Don't make changes to the base campaign during the test
4. Test for at least 14 days, preferably 30+ days
5. Exclude results from the first 7 days (ramp-up period)
1. Focus on 1 variable
2. Focus on 1 main metric for a winner
3. Don't make changes to the base campaign during the test
4. Test for at least 14 days, preferably 30+ days
5. Exclude results from the first 7 days (ramp-up period)
Want more DTC strategies like this?
Launching my Google Ads Mastermind next week and there will be 10 Beta slots
Send me a DM or reply below if you want to get notified before I push it publically
Launching my Google Ads Mastermind next week and there will be 10 Beta slots
Send me a DM or reply below if you want to get notified before I push it publically
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