6 Tweets 2 reads Jul 14, 2022
3 simple subject line tactics to boost your open rates:
1) Add Space
Add a space between each letter:
β€’ F l a s h S a l e !
Works well when combined with all-caps:
β€’ F L A S H S A L E !
2) Add Quotes
See if you can work in quotation marks:
How to make her say: β€œI love you!”
3) Add Emoji
Add an emoji or two:
Celebrate St. Patrick’s Day with a beer on us 🍻☘️
They work because they help your emails stand out.
So don’t use them too much or they’ll lose effectiveness.
Follow me @AndrewWriteCopy for more tweets and threads on marketing and copywriting.
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