15 psychology secrets that'll 10x your sales.
(with examples from your favorite creators) 👇
(with examples from your favorite creators) 👇
1/ Framing Effect
Present information in a way that influences the prospect's decision.
Look at how Dan Koe frames the pain of being stuck + speed of results by just adding a few words:
Present information in a way that influences the prospect's decision.
Look at how Dan Koe frames the pain of being stuck + speed of results by just adding a few words:
2/ Exclusivity
People want to be part of something unique and exclusive.
The harder it is to join, the more they’ll desire it.
YEC is an invitation-only community for entrepreneurs.
Check out their copy on the right:
People want to be part of something unique and exclusive.
The harder it is to join, the more they’ll desire it.
YEC is an invitation-only community for entrepreneurs.
Check out their copy on the right:
3/ Bandwagon Effect
Most people follow popular choices.
Show your prospects that their peers or friends are jumping on your offer, and they'll crave it.
@dickiebush and @Nicolascole77 tap into this in their Ship30 sales page:
Most people follow popular choices.
Show your prospects that their peers or friends are jumping on your offer, and they'll crave it.
@dickiebush and @Nicolascole77 tap into this in their Ship30 sales page:
@dickiebush @Nicolascole77 4/ Analysis Paralysis
The inability to make a decision when there are too many options.
Don't overwhelm your prospects with choices.
@OneJKMolina make it a no brainer for anyone to try out Tweethunter:
The inability to make a decision when there are too many options.
Don't overwhelm your prospects with choices.
@OneJKMolina make it a no brainer for anyone to try out Tweethunter:
@dickiebush @Nicolascole77 @OneJKMolina 5/ Decoy Effect
Add an alternative option only to increase the value of the main offer.
Our brains are comparing machines.
Comparing is the easiest way to figure out if something is worth it or not.
The Economist used this trick to increase their sales by 43%:
Add an alternative option only to increase the value of the main offer.
Our brains are comparing machines.
Comparing is the easiest way to figure out if something is worth it or not.
The Economist used this trick to increase their sales by 43%:
@dickiebush @Nicolascole77 @OneJKMolina 6/ Reciprocity
Give something for free and people will feel the urge to give back.
This especially works when it's something tailored to their needs.
Dickie and Cole share their writing guide even if you don't join Ship30:
Give something for free and people will feel the urge to give back.
This especially works when it's something tailored to their needs.
Dickie and Cole share their writing guide even if you don't join Ship30:
@dickiebush @Nicolascole77 @OneJKMolina 7/ Micro-Commitment Effect
Get people to do a small task and they’ll be more open to doing what you ask next.
Like asking for their email before the credit card details.
@WrongsToWrite ask people who want to work with him to first fill out a form:
Get people to do a small task and they’ll be more open to doing what you ask next.
Like asking for their email before the credit card details.
@WrongsToWrite ask people who want to work with him to first fill out a form:
@dickiebush @Nicolascole77 @OneJKMolina @WrongsToWrite 8/ Loss Aversion
The pain of losing is stronger than the pleasure of gaining.
You address that by removing or minimizing the risk of failure.
This is what Dakota does in his sales page with his guarantee:
The pain of losing is stronger than the pleasure of gaining.
You address that by removing or minimizing the risk of failure.
This is what Dakota does in his sales page with his guarantee:
@dickiebush @Nicolascole77 @OneJKMolina @WrongsToWrite 9/ FOMO
We all fear of missing out on a great opportunity.
@brandonthezhang and @aaditsh play with it in a subtle way.
The $200 discount might not be there the next time you visit their page:
We all fear of missing out on a great opportunity.
@brandonthezhang and @aaditsh play with it in a subtle way.
The $200 discount might not be there the next time you visit their page:
@dickiebush @Nicolascole77 @OneJKMolina @WrongsToWrite @brandonthezhang @aaditsh 10/ Psychological Reactance
If people think you're manipulating them, they'll become defensive.
Never take away people's choices or limit their range of alternatives.
Present the options and let them make the final decision:
If people think you're manipulating them, they'll become defensive.
Never take away people's choices or limit their range of alternatives.
Present the options and let them make the final decision:
@dickiebush @Nicolascole77 @OneJKMolina @WrongsToWrite @brandonthezhang @aaditsh 11/ Price Anchoring
We make decisions based on the initial price presented.
First tell your prospect the value of your offer.
Then reveal its real price.
Daniel Throssell uses it to sell his copywriting course:
We make decisions based on the initial price presented.
First tell your prospect the value of your offer.
Then reveal its real price.
Daniel Throssell uses it to sell his copywriting course:
@dickiebush @Nicolascole77 @OneJKMolina @WrongsToWrite @brandonthezhang @aaditsh 12/ Authority Bias
People are more open to accept ideas from authorities.
Adding testimonials from industry thought leaders is an easy way to boost conversions.
Look at the names in @thejustinwelsh's list:
People are more open to accept ideas from authorities.
Adding testimonials from industry thought leaders is an easy way to boost conversions.
Look at the names in @thejustinwelsh's list:
@dickiebush @Nicolascole77 @OneJKMolina @WrongsToWrite @brandonthezhang @aaditsh @thejustinwelsh 13/ Confirmation Bias
People tend to look for information that confirms their previously held beliefs.
Your copy should then:
- First confirm their current beliefs
- Then introduce the beliefs you want them to embrace.
Here's how @thedankoe does it:
People tend to look for information that confirms their previously held beliefs.
Your copy should then:
- First confirm their current beliefs
- Then introduce the beliefs you want them to embrace.
Here's how @thedankoe does it:
@dickiebush @Nicolascole77 @OneJKMolina @WrongsToWrite @brandonthezhang @aaditsh @thejustinwelsh @thedankoe 14/ Common Enemy
People will listen to your every word if you justify their failures.
Show that it's not their fault.
That it's the education system, or the fake gurus that are holding them back.
Another example from Dan Koe's page:
People will listen to your every word if you justify their failures.
Show that it's not their fault.
That it's the education system, or the fake gurus that are holding them back.
Another example from Dan Koe's page:
@dickiebush @Nicolascole77 @OneJKMolina @WrongsToWrite @brandonthezhang @aaditsh @thejustinwelsh @thedankoe 15/ Novelty
People crave what's new and original.
If your copy sounds like something your prospects heard before...
They will skip it.
Here's how @jaltucher immediately catches your attention:
People crave what's new and original.
If your copy sounds like something your prospects heard before...
They will skip it.
Here's how @jaltucher immediately catches your attention:
@dickiebush @Nicolascole77 @OneJKMolina @WrongsToWrite @brandonthezhang @aaditsh @thejustinwelsh @thedankoe @jaltucher TL;DR: 15 Psychology Secrets:
1/ Framing
2/ Exclusivity
3/ Bandwagon
4/ Analysis Paralysis
5/ Decoy Effect
6/ Reciprocity
7/ Micro-Commitment
8/ Loss Aversion
9/ FOMO
10/ Reactance
11/ Price Anchoring
12/ Authority Bias
13/ Confirmation Bias
14/ Common Enemy
15/ Novelty
1/ Framing
2/ Exclusivity
3/ Bandwagon
4/ Analysis Paralysis
5/ Decoy Effect
6/ Reciprocity
7/ Micro-Commitment
8/ Loss Aversion
9/ FOMO
10/ Reactance
11/ Price Anchoring
12/ Authority Bias
13/ Confirmation Bias
14/ Common Enemy
15/ Novelty
@dickiebush @Nicolascole77 @OneJKMolina @WrongsToWrite @brandonthezhang @aaditsh @thejustinwelsh @thedankoe @jaltucher That's a wrap!
If you found this useful:
1. Follow me for more on the psychology of copywriting
2. RT the tweet below to spread this knowledge:
If you found this useful:
1. Follow me for more on the psychology of copywriting
2. RT the tweet below to spread this knowledge:
@dickiebush @Nicolascole77 @OneJKMolina @WrongsToWrite @brandonthezhang @aaditsh @thejustinwelsh @thedankoe @jaltucher Thanks to Liam Curley for making the visuals on this thread.
If you're interested in using visuals to grow your Twitter audience, DM
@liammotivado.
If you're interested in using visuals to grow your Twitter audience, DM
@liammotivado.
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