Your WHY is important.
13 insights about 'why' from START WITH WHY:
13 insights about 'why' from START WITH WHY:
People don't buy what you do; they buy why you do it. And what you do simply proves what you believe.
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.
Working hard for something we do not care about is called stress, working hard for something we love is called passion.
There are many ways to motivate people to do things, but loyalty comes from the ability to inspire people.
Regardless of WHAT we do in our lives, our WHYโour driving purpose, cause or beliefโnever changes.
Our visions are the world we imagine, the tangible results of what the world would look like if we spent every day in pursuit of our WHY.
The only way people will know what you believe is by the things you say and do, and if youโre not consistent in the things you say and do, no one will know what you believe.
Only when the WHY is clear and when people believe what you believe can a true loyal relationship develop.
The WHY exists in the part of the brain that controls feelings and decision-making but not language. WHATs exist in the part of the brain that controls rational thought and language.
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