Every project has a community.
But most people don't understand how to manage it.
Here are 17 things that every community manager needs to know:
But most people don't understand how to manage it.
Here are 17 things that every community manager needs to know:
I spoke to the community lead at Polygon last week - @0xJCT.
I learnt a lot and I'm going to share those tips with you.
But remember:
You can't always please your community.
Just make sure you do the best job you can ๐
I learnt a lot and I'm going to share those tips with you.
But remember:
You can't always please your community.
Just make sure you do the best job you can ๐
@0xJCT 1/ Create a Story
Our strongest attachments are emotional.
And humans are emotional beings, so use that to your advantage.
Make sure the storyline of your project is relatable.
Our strongest attachments are emotional.
And humans are emotional beings, so use that to your advantage.
Make sure the storyline of your project is relatable.
@0xJCT 2/ Engagement
Check the official Discord, Telegram and Subreddit.
You need to interact with everyone and answer all enquiries.
You also need a small team of moderators to help with that - otherwise scammers and spam take over.
Involve those that you think might do a good job.
Check the official Discord, Telegram and Subreddit.
You need to interact with everyone and answer all enquiries.
You also need a small team of moderators to help with that - otherwise scammers and spam take over.
Involve those that you think might do a good job.
@0xJCT 3/ Incentives
Advocate for valuable discussions.
Crypto is a changing space and is always developing.
A good community will announce product developments and respond to product concerns.
So organize events, challenges and rewards.
And give people a reason to come back.
Advocate for valuable discussions.
Crypto is a changing space and is always developing.
A good community will announce product developments and respond to product concerns.
So organize events, challenges and rewards.
And give people a reason to come back.
@0xJCT 4/ Management
Monitor the replies on your projects official Twitter account.
Occasionally search your projects name on Twitter to see if anyone has a general unanswered enquiry.
And systematically check other platforms where you don't have an official presence yet.
Monitor the replies on your projects official Twitter account.
Occasionally search your projects name on Twitter to see if anyone has a general unanswered enquiry.
And systematically check other platforms where you don't have an official presence yet.
@0xJCT Think of your community as a family.
You can grow it far - but you need to focus on strengthening the bonds between people.
So host online discussions and irl meet-ups.
It's a great way for anon people to connect and make friends.
And it all starts from within your community.
You can grow it far - but you need to focus on strengthening the bonds between people.
So host online discussions and irl meet-ups.
It's a great way for anon people to connect and make friends.
And it all starts from within your community.
@0xJCT But growth is not everything.
If you just focus on the number of your followers going up, youโll never really have a good community bond.
Each and every one of those members is a person with a great story worth telling.
Your job is to make sure all those stories are told.
If you just focus on the number of your followers going up, youโll never really have a good community bond.
Each and every one of those members is a person with a great story worth telling.
Your job is to make sure all those stories are told.
@0xJCT You also need to know that those people will not always agree with each other.
They could disagree on changes in your project or some other thing entirely.
A good community manager needs to act as a mediator.
It's their goal to fight negativity amongst the community first.
They could disagree on changes in your project or some other thing entirely.
A good community manager needs to act as a mediator.
It's their goal to fight negativity amongst the community first.
@0xJCT 5/ Polygon
They came out of nowhere with great tech.
This caught the attention of a lot of people and quickly became one of crypto's most well known projects.
But a lot of people only cared about the price.
Or leveraging the community for their own personal gain.
They came out of nowhere with great tech.
This caught the attention of a lot of people and quickly became one of crypto's most well known projects.
But a lot of people only cared about the price.
Or leveraging the community for their own personal gain.
@0xJCT 6/ No Substitution for Presence
The founder needs to be active especially in the beginning stages.
Thereโs no magic bullet with community building.
Be consistent. Be available.
Eventually outsource the work to others - who are well trained.
The founder needs to be active especially in the beginning stages.
Thereโs no magic bullet with community building.
Be consistent. Be available.
Eventually outsource the work to others - who are well trained.
@0xJCT 7/ Transparency
As a good community manager you need to make a pact to yourself to always be transparent.
You can never censor valid criticism about your project.
You actually need to make it your top priority to deliver that valid criticism to your team when you see it.
As a good community manager you need to make a pact to yourself to always be transparent.
You can never censor valid criticism about your project.
You actually need to make it your top priority to deliver that valid criticism to your team when you see it.
@0xJCT Many people consider you the voice of the project
So be careful with your wording - but never sugarcoat anything.
If you downplay a problem and it ends up causing great damage, you will be the person to blame.
You should never do that.
So be careful with your wording - but never sugarcoat anything.
If you downplay a problem and it ends up causing great damage, you will be the person to blame.
You should never do that.
@0xJCT 8/ Hire Help
A community is an indicator for the success of a platform.
If you're a founder set aside 25~30% of your marketing budget.
Outsource the work.
Find people you trust - that have previous experience in building a community.
A community is an indicator for the success of a platform.
If you're a founder set aside 25~30% of your marketing budget.
Outsource the work.
Find people you trust - that have previous experience in building a community.
@0xJCT Even if youโre part of a project where the tech is extremely advanced.
Not everyone is a crypto expert.
You will have to answer basic questions that seem obvious.
If you canโt find it in you to be a nice person all the time in your community, then this is not the path for you.
Not everyone is a crypto expert.
You will have to answer basic questions that seem obvious.
If you canโt find it in you to be a nice person all the time in your community, then this is not the path for you.
@0xJCT 9/ 3rd Party Apps
Telegram is the preferred app for crypto natives.
Discord is the platform where communities grow and thrive.
Consider what services you want to use to host your community.
It might be worth creating an official subreddit too.
Telegram is the preferred app for crypto natives.
Discord is the platform where communities grow and thrive.
Consider what services you want to use to host your community.
It might be worth creating an official subreddit too.
@0xJCT 10/ Be Creative
Go out and apply for competitions like Hackathons.
It benefits your project by:
- Increasing your crypto presence
- Gives you free PR
- Adds social proof to team
Hackathons are weary of scammers, so competing vets your team (more or less).
Go out and apply for competitions like Hackathons.
It benefits your project by:
- Increasing your crypto presence
- Gives you free PR
- Adds social proof to team
Hackathons are weary of scammers, so competing vets your team (more or less).
@0xJCT 11/ Community Wellbeing
I cannot stress the importance of having a close circle.
Friends should be other:
- Core Team Members
- Loyal Contributors
- Other Community Managers
It's great to bounce back ideas and share them amongst friends.
So start forming a network.
I cannot stress the importance of having a close circle.
Friends should be other:
- Core Team Members
- Loyal Contributors
- Other Community Managers
It's great to bounce back ideas and share them amongst friends.
So start forming a network.
@0xJCT 12/ Cross Collaboration
Incentives will never go out of style
You always want to incentivize the community when possible.
Never miss the opportunity for collaborations with other communities.
Growth and opportunities like these, means that youโre doing your job well.
Incentives will never go out of style
You always want to incentivize the community when possible.
Never miss the opportunity for collaborations with other communities.
Growth and opportunities like these, means that youโre doing your job well.
@0xJCT It probably sounds weird to collaborate with other projects.
But it's good to gain exposure to an existing community.
There is a two-way incentive to work together.
Both parties will benefit from increased exposure and traction from each others audience.
But it's good to gain exposure to an existing community.
There is a two-way incentive to work together.
Both parties will benefit from increased exposure and traction from each others audience.
@0xJCT 13/ Education
Community is a great place to ensure a level playing field - an engaged community naturally draws people in.
More experienced members should teach beginners.
Having discussions is great too.
Focus on bringing as many people into the discussion as possible.
Community is a great place to ensure a level playing field - an engaged community naturally draws people in.
More experienced members should teach beginners.
Having discussions is great too.
Focus on bringing as many people into the discussion as possible.
@0xJCT 14/ Set Standards
Ensure the admins and team members are well known amongst each other.
Trust and safety is important - so build guidelines.
Set the standards for safety and trust from the start.
It helps to have a 24/7 team that can cover multiple languages and time zones.
Ensure the admins and team members are well known amongst each other.
Trust and safety is important - so build guidelines.
Set the standards for safety and trust from the start.
It helps to have a 24/7 team that can cover multiple languages and time zones.
@0xJCT 15/ Track Engagement
Platforms have a host of tools to track engagement.
If you're not tracking - you're not optimizing fully.
Track engagement on Google Analytics and Segment.
Hosting weekly AMA's with founders is also a great way to see real time engagement and enthusiasm.
Platforms have a host of tools to track engagement.
If you're not tracking - you're not optimizing fully.
Track engagement on Google Analytics and Segment.
Hosting weekly AMA's with founders is also a great way to see real time engagement and enthusiasm.
@0xJCT 16/ Competitors
Keep an eye on your competitors:
What are they doing right, that youโre not?
What are they giving their communities more of?
The answer is usually more engagement and attention.
Understand the weaknesses in your community and focus on improving them.
Keep an eye on your competitors:
What are they doing right, that youโre not?
What are they giving their communities more of?
The answer is usually more engagement and attention.
Understand the weaknesses in your community and focus on improving them.
@0xJCT If youโre part of a good team:
The people you report to will always be more than willing to aid you with resources.
They are expecting you to give your input on how to improve the community.
Even if your advice concerns the path of the project as a whole.
The people you report to will always be more than willing to aid you with resources.
They are expecting you to give your input on how to improve the community.
Even if your advice concerns the path of the project as a whole.
@0xJCT 17/ Meme Culture
On a personal level, you canโt expect yourself to communicate in a serious manner all the time.
Crypto communities THRIVE on meme culture.
You can never lead an actual community and not know your shit when it comes to memes.
On a personal level, you canโt expect yourself to communicate in a serious manner all the time.
Crypto communities THRIVE on meme culture.
You can never lead an actual community and not know your shit when it comes to memes.
If you enjoyed this thread, follow me @crypto8fi for weekly threads like this.
Give @0xJCT a follow too.
And if this advice resonated with you, I'd appreciate if you retweeted it to share it with your community too.
Link here:
Give @0xJCT a follow too.
And if this advice resonated with you, I'd appreciate if you retweeted it to share it with your community too.
Link here:
I just published an article on community building featuring the Community Lead at @0xPolygon.
If you're looking to break into a career in Web3 and don't have great technical skills, then this is for you:
sabocrypto.substack.com
If you're looking to break into a career in Web3 and don't have great technical skills, then this is for you:
sabocrypto.substack.com
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