Two mediocre students did everything wrong while taking $10,000 in credit card debt and turning it into a $67 BILLION company.
The crazy part?
They were profitable from day 1.
This is the wild story 👇🏽👇🏽👇🏽
The crazy part?
They were profitable from day 1.
This is the wild story 👇🏽👇🏽👇🏽
1/ Mike Cannon-Brookes met Scott Farquhar on their first day at the University of New South Wales in Sydney
Neither was a great student.
Farquhar averaged a 65%, while Cannon-Brooks barely graduated with a 53%
Mike sent a fateful email in 2001…
Neither was a great student.
Farquhar averaged a 65%, while Cannon-Brooks barely graduated with a 53%
Mike sent a fateful email in 2001…
2/ in 2001, he emailed a few classmates that had been handling outsourced IT work with an idea: let’s start a company instead of a getting a “real job.”
Farquar was the only one to respond. They became co-CEOs.
… Atlassian was born.
But timing wasn’t great…
Farquar was the only one to respond. They became co-CEOs.
… Atlassian was born.
But timing wasn’t great…
3/ The dotcom bubble had just burst.
Scott took a temporary gig to pay the bills while Mike did support services/fixed bugs for overseas clients.
They used email to track and manage the tasks they had.
It didn’t work well.
And they hated it. They had a better idea…
Scott took a temporary gig to pay the bills while Mike did support services/fixed bugs for overseas clients.
They used email to track and manage the tasks they had.
It didn’t work well.
And they hated it. They had a better idea…
4/ JIRA - a bug and issue logging/tracking tool.
They named it after “Gojira” which means Godzilla in Japanese.
Their goal had been to avoid a “real job” and make the same as $50k starting salary.
Instead…
They named it after “Gojira” which means Godzilla in Japanese.
Their goal had been to avoid a “real job” and make the same as $50k starting salary.
Instead…
5/ By the end of 2002, they company was doing over $1M in sales.
They started developing their own model for how software businesses should look.
Needless to say, it wasn’t conventional, but it did start working…
They started developing their own model for how software businesses should look.
Needless to say, it wasn’t conventional, but it did start working…
6/ within 5 years, they were doing over $15M in ARR.
They expanded to the US.
They even hired their first employee who was not their friend.
With all their growth, they started to look for “adult supervision”… but Atlassian style.
They expanded to the US.
They even hired their first employee who was not their friend.
With all their growth, they started to look for “adult supervision”… but Atlassian style.
7/ They found Jeff Walker who was an experienced software executive but also a jazz musician who they described as “the least responsible 50 year old” they’d ever met.
He helped lead the business to over $50MM in ARR.
Then tragedy struck…
He helped lead the business to over $50MM in ARR.
Then tragedy struck…
8/ Walker passed away in 2009 from Cancer.
Mike and Scott were heartbroken and their company was leaderless.
Right around that time, they received a $500M+ offer. Both Just married, they were tempted to sell and ride off into the sunset.
They took another path instead…
Mike and Scott were heartbroken and their company was leaderless.
Right around that time, they received a $500M+ offer. Both Just married, they were tempted to sell and ride off into the sunset.
They took another path instead…
9/ They doubled down on Atlassian.
In April 2010, they took $60M from Accel (none of which they needed) to increase the legitimacy and profile of the biz.
By 2012, they committed to going Public and put together a 10 year plan.
In April 2010, they took $60M from Accel (none of which they needed) to increase the legitimacy and profile of the biz.
By 2012, they committed to going Public and put together a 10 year plan.
10/ they would build and acquire software that serves developers and fit their criteria (cheap, bought not sold, etc)
New tools like confluence were born.
They acquired tools like hipchat, cenqua, opsgenie, status page and later Trello.
They would win and win BIG…
New tools like confluence were born.
They acquired tools like hipchat, cenqua, opsgenie, status page and later Trello.
They would win and win BIG…
11/ In Dec 2015, they went public with a $5.8BN market cap.
Mike and Scott were Billionaires
But they weren’t done…
Mike and Scott were Billionaires
But they weren’t done…
12/ They committed to continuing to scale Atlassian with their original core values…
1. Open company, no bullshit
2. Build with heart and balance
3. Don’t #@!% the customer
4. Play, as a team
5. Be the change you seek
1. Open company, no bullshit
2. Build with heart and balance
3. Don’t #@!% the customer
4. Play, as a team
5. Be the change you seek
13/ They’ve also maintained their unconventional strategic principals:
Multiple Productsâś”
Low Priced Enterprise Softwareâś”
No Massive Sales Team âś”
HQ Still 1000s of Miles From Silicon Valley âś”
Multiple Productsâś”
Low Priced Enterprise Softwareâś”
No Massive Sales Team âś”
HQ Still 1000s of Miles From Silicon Valley âś”
14/ In a tech backwater, 2 nerdy misfits inspired a generation and launched a $67B bootstrapped Giant 7,419 miles from San Francisco
The true impact of Atlassian is in the wave of $1B+ Aussie tech giants like BigCommerce, Canva, and Xero that have come since.
That's amazing.
The true impact of Atlassian is in the wave of $1B+ Aussie tech giants like BigCommerce, Canva, and Xero that have come since.
That's amazing.
16/ Why I love this story, it’s a reminder that:
1) Focus on what you do best
2) ABG | Always be growing
3) Build what you know, buy the rest
4) Great products beat great sales
5) Culture builds teams, teams build companies
And that anyone can do it…
1) Focus on what you do best
2) ABG | Always be growing
3) Build what you know, buy the rest
4) Great products beat great sales
5) Culture builds teams, teams build companies
And that anyone can do it…
17/ While I have your attention…
Last year, I started a company to solve my own problem in the tech backwater of St. Louis, MO.
As an internet/digital mktg entrepreneur, there were so many rote tasks that bogged down my team:
Last year, I started a company to solve my own problem in the tech backwater of St. Louis, MO.
As an internet/digital mktg entrepreneur, there were so many rote tasks that bogged down my team:
18/ List building, aggregating data/reporting, SEO meta tagging, influencer/affiliate outreach, basic fb/goog campaign mgmt.
For only $3k per mo, we get you a college educated, full time, trained growth marketer who embeds in your team
We call them a “GrowthAssistant”
For only $3k per mo, we get you a college educated, full time, trained growth marketer who embeds in your team
We call them a “GrowthAssistant”
19/ Since starting, scores of growth teams from companies like Calm, Fabfitfun, Doordash and Ro have got their own “GAs”
If you/your team needs this type of leverage so you can focus on more strategic work, join the waitlist and let them know I sent you! 328mv6ufm5h.typeform.com
If you/your team needs this type of leverage so you can focus on more strategic work, join the waitlist and let them know I sent you! 328mv6ufm5h.typeform.com
20/ And if you liked this thread, follow me @jspujji
I have built multiple 8 figure businesses and now I am building @GatewayX a venture studio which has launched @unbloat @GrowthAssistant and @appkahani in the last year.
I tweet out my fave tools, learnings and resources!
I have built multiple 8 figure businesses and now I am building @GatewayX a venture studio which has launched @unbloat @GrowthAssistant and @appkahani in the last year.
I tweet out my fave tools, learnings and resources!
@GatewayX @unbloat @GrowthAssistant @appkahani And if you're looking to save dozens of hours each week by having a GA handle those rote and manual tasks you can sign up here: 328mv6ufm5h.typeform.com
A few years back Mike bought the most expensive home in Australia at $100MM
Scott bought his next door for just $71MM
Scott bought his next door for just $71MM
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