3 things to do before infusing storytelling into your marketing...
1. Think
What is it you wanna sell? Why do you wanna sell it? What makes you think people need your product? What's the USP of your product?
Think and brainstorm to get the answers to these questions.
What is it you wanna sell? Why do you wanna sell it? What makes you think people need your product? What's the USP of your product?
Think and brainstorm to get the answers to these questions.
2. Dig deep
What will your ICP gain if they buy your product?
Good health. So what?
Long life on earth?
So what?
More time to spend with loved ones.
So what?
Save money that would have gone into settling health bills.
Okay cool...
What will your ICP gain if they buy your product?
Good health. So what?
Long life on earth?
So what?
More time to spend with loved ones.
So what?
Save money that would have gone into settling health bills.
Okay cool...
3. Let your imagination roam
Don't give out these benefits just like that. Sure they would make sense but to make them more memorable, craft them into a story.
Think and dig deep to let your creative juice flow.
Don't give out these benefits just like that. Sure they would make sense but to make them more memorable, craft them into a story.
Think and dig deep to let your creative juice flow.
This way, when you paint a story of how the perks of your product come to play it lingers in the minds of your target audience.
That's how you infuse storytelling into your marketing copy or content.
That's how you infuse storytelling into your marketing copy or content.
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