Codie Sanchez
Codie Sanchez

@Codie_Sanchez

10 Tweets Dec 09, 2022
How did you grow to 1.7million followers across Instagram, Tik Tok and Youtube in 1 year.
For us, I had to take the ideas out of my head and put them in others.
Here's the guide for you to do it too:
This guide I have every member of my content team read helps us create about 100 pieces of content a week that get around 60 million views a month.
Btw - still blows my mind.
I'll run ya'll through some of the 30+ pages.
Master Guides
You'll never be able to scale alone.
You'll never be able to manage everyone.
Guides or die.
Before any new person comes on the team they need to read and take a lil quiz on one of our master guides.
Here's the one for tik tok/ IG video creation.
Start with feelings.
In media most people start with tactics.
Like a grammar guide, BAD IDEA.
Start with how you want your viewers to feel.
They'll forget what ya said, they'll remember the feeling.
People aren't robots.
We want our editors, ideas, minds, insights. Not them to copy and paste.
Most creatives want to be a part of the creative process.
Most humans want to be heard.
Tell your team you hear them.
And make them rank things. Ranking & eliminating 7 is a hack.
Build brands that EXCLUDE people.
Yup I said it.
If you don't like four letter words, Contrarian isn't for you.
If you think comic sans is high fashion we're not your people.
If you don't like to get a lil dirty, bye.
This is just for our graphic style but you get the gist.
Incentive Align
Look at that last line.
Our editors make money if our stuff hits and grows.
Just like my finance team makes money if our investments perform.
Don't pay only for activity, pay for performance.
I have like 32 more slides here if you want more let me know.
I built a finance business for almost 2 decades, but playing in media may be my absolute favorite thing.
Any other media nerds out there?
Sayonara...
ALSO - if you thought this didn't suck:
1. Follow me @Codie_Sanchez for more nonsense
2. RT the tweet below because I'm shamelessly trying to grow
All of this is in our Grow your Million dollar email list course if anyone is interested.
codie-school-newsletter-course.thinkific.com

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