Starbucks, McDonald’s, LEGO.
Their #1 secret to winning in a crowded market?
Customer research.
Here are 7 places to find exactly what your customers want:
Their #1 secret to winning in a crowded market?
Customer research.
Here are 7 places to find exactly what your customers want:
1/ Media Kits
Your customers' favorites:
- Magazines
- News sites
- Publications
Are all trying to sell advertising.
Ask for their media kit, and you'll get a lot of free insights about your customers.
Your customers' favorites:
- Magazines
- News sites
- Publications
Are all trying to sell advertising.
Ask for their media kit, and you'll get a lot of free insights about your customers.
2/ Google Scholar
It lets you find research papers for free.
And most likely, there's one about your market or customers in there.
Instead of starting from zero, stand on the shoulders of other researchers.
It lets you find research papers for free.
And most likely, there's one about your market or customers in there.
Instead of starting from zero, stand on the shoulders of other researchers.
3/ Amazon Reviews
Look for books in your niche and read the reviews.
Especially the 3-star reviews:
- 1-star are usually angry, crazy people
- 5-star are mostly flattering reviews
There you'll find: objections, expectations, desires, beliefs, etc.
Look for books in your niche and read the reviews.
Especially the 3-star reviews:
- 1-star are usually angry, crazy people
- 5-star are mostly flattering reviews
There you'll find: objections, expectations, desires, beliefs, etc.
4/ The New Forums
Forums are almost extinct.
The new forums now are:
- Subreddits
- Facebook Groups
There's a lot of discussion happening in both.
Find the ones your customers hang out and pay attention to what they're saying.
Forums are almost extinct.
The new forums now are:
- Subreddits
- Facebook Groups
There's a lot of discussion happening in both.
Find the ones your customers hang out and pay attention to what they're saying.
5/ Comment Sections
Every day customers express their needs and frustrations in the comment sections of:
- Youtube videos
- Facebook pages
- Blogs
Look for the right ones, and you'll find some golden insights.
Every day customers express their needs and frustrations in the comment sections of:
- Youtube videos
- Facebook pages
- Blogs
Look for the right ones, and you'll find some golden insights.
6/ Customer Data
Most people forget to look at:
- Customer service tickets
- Customer surveys
These are real customers who already bought the product.
Their opinions matter more than any other comments on the internet.
Most people forget to look at:
- Customer service tickets
- Customer surveys
These are real customers who already bought the product.
Their opinions matter more than any other comments on the internet.
7/ Interviews
Look for podcasts with experts in your field and take notes of everything they say about your customers.
But don't stop there. Also interview:
- The founders (if you're not one of them)
- 3 to 5 customers (give them something back for their time)
Look for podcasts with experts in your field and take notes of everything they say about your customers.
But don't stop there. Also interview:
- The founders (if you're not one of them)
- 3 to 5 customers (give them something back for their time)
Bonus: Competitors' Reviews
Look for their reviews on:
- Google
- Facebook
- Their website
- Industry-specific sites
Separate the true ones from the fakes,
and gather as many customer insights as you can.
Look for their reviews on:
- Their website
- Industry-specific sites
Separate the true ones from the fakes,
and gather as many customer insights as you can.
TL;DR: 7 customer research sources:
1/ Media Kits
2/ Google Scholar
3/ Amazon Reviews
4/ The New Forums
5/ Comment Sections
6/ Customer Data
7/ Interviews
1/ Media Kits
2/ Google Scholar
3/ Amazon Reviews
4/ The New Forums
5/ Comment Sections
6/ Customer Data
7/ Interviews
That's a wrap!
If you found this useful:
1. Follow me @giannicara for more on copywriting and brand building
2. RT the tweet below to spread this knowledge:
If you found this useful:
1. Follow me @giannicara for more on copywriting and brand building
2. RT the tweet below to spread this knowledge:
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