1/17 $GOOG 2Q'22 Update
2022 is the year of tough comps, along with macro uncertainty. The word "uncertainty" was emphasized by CFO Ruth Porat because "the data are complicated".
Let's look at some simple data from the most recent quarter first.
2022 is the year of tough comps, along with macro uncertainty. The word "uncertainty" was emphasized by CFO Ruth Porat because "the data are complicated".
Let's look at some simple data from the most recent quarter first.
4/17 Again, some contexts here: there was 3.7% FX headwind to topline this quarter (expect even larger FX headwind in Q3), but FX had greater impact on operating income since expense base is more weighted to USD.
5/17 TAC's run-rate is now ~$50 Bn/year.
While bears talk about Apple's potential rival search product, color me skeptical given this ~$50 Bn (and growing) "free money" they get to keep.
While bears talk about Apple's potential rival search product, color me skeptical given this ~$50 Bn (and growing) "free money" they get to keep.
6/17 Some interesting quotes from the call:
Search
“People are using Google to do visual searches more than 8 billion times per month.”
“Merchants will soon be able to submit 3D images of their products to appear directly on Google Search."
Search
“People are using Google to do visual searches more than 8 billion times per month.”
“Merchants will soon be able to submit 3D images of their products to appear directly on Google Search."
7/17 “Searches for places to visit in summer were up 2x globally year-over-year, while searches for last-minute hotel deals were up 50%.”
YouTube
“YouTube Shorts are watched by over 1.5 billion signed-in users every month with more than 30 billion daily views.
YouTube
“YouTube Shorts are watched by over 1.5 billion signed-in users every month with more than 30 billion daily views.
8/17 "In Q2, YouTube TV surpassed 5 million subscribers, including trials.”
FYI, Google mentioned the same number i.e. >30 Bn daily views for YouTube shorts in Q1 as well.
FYI, Google mentioned the same number i.e. >30 Bn daily views for YouTube shorts in Q1 as well.
9/17 As per Google commissioned study, for CPG companies YouTube CTV effectiveness turned out to 3.1x greater than TV.
10/17 “…we have seen pullbacks in spend by some advertisers that, in fact, was the biggest factor in the quarter-on-quarter change, the sequential decline in the growth rate. "
AT&T impact, in fact, remained relatively constant.”
AT&T impact, in fact, remained relatively constant.”
14/17 Now that "roaring 20s" isn't quite happening, Google has decided to slowdown hiring. But the impact of such slowdown will only be realized in 2023.
16/17 Assuming 12.5x LTM EBIT for Google Services segment i.e. pretty close to "commodity multiple", 5x Google Cloud's run-rate revenue, and deducting LTM corporate costs at 12.5x gets you to current market cap.
17/17 Sure, "advertising is cyclical", but EPS growth may be far less cyclical!
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