In 2010, this influencer turned her Instagram beauty page into a billion dollar startup
In the process she built the fastest growing global cosmetic brand with an initial investment of just $6,000
Here's how Huda Kattan built Huda Beauty: Aπ§΅
In the process she built the fastest growing global cosmetic brand with an initial investment of just $6,000
Here's how Huda Kattan built Huda Beauty: Aπ§΅
Huda Beauty products portray finesse and inclusivity which is only possible when they are produced by someone who
β had EMBRACED her insecurities and turned them into her STRENGTH.
β had EMBRACED her insecurities and turned them into her STRENGTH.
Huda Kattan- founder & CEO of Huda Beauty is an Iraqi-American woman who used to be bullied and felt like an outsider.
She completed her college and joined a finance co. but she was miserable there.
She completed her college and joined a finance co. but she was miserable there.
She was often asked to take off her makeup and dress down to fit in but being a misfit
β she was FIRED.
She saw this major setback as an OPPORTUNITY to pursue her PASSION.
β she was FIRED.
She saw this major setback as an OPPORTUNITY to pursue her PASSION.
She joined Joe Blasco Makeup School in L.A. and became a makeup artist.
While working with big celebrities like Eva Longoria and Nicole Richie
β she started her own YouTube channel and blog
H U D A B E A U T Y.
While working with big celebrities like Eva Longoria and Nicole Richie
β she started her own YouTube channel and blog
H U D A B E A U T Y.
Everybody loved her makeup tutorials so she capitalized on her emerging following
β and invested $6,000 to launch her first product with her sister, Mona
FAKE EYELASHES
Finally, her investment reaped her rewards.
β and invested $6,000 to launch her first product with her sister, Mona
FAKE EYELASHES
Finally, her investment reaped her rewards.
Her fake eyelashes were praised by big influencers and entrepreneurs like Kim Kardashian.
And that was it.
The next thing she knows- Sephora Dubai picked up her product line and her sales skyrocketed
β 7000 units sold in a week and 10 million dollars in 2 years.
And that was it.
The next thing she knows- Sephora Dubai picked up her product line and her sales skyrocketed
β 7000 units sold in a week and 10 million dollars in 2 years.
That was the turning point in her makeup career.
She grew her brand internationally in 5 years and made it a billion-dollar company.
Now one thing that gave her the kick start that she needed was
β INFLUENCER MARKETING
She grew her brand internationally in 5 years and made it a billion-dollar company.
Now one thing that gave her the kick start that she needed was
β INFLUENCER MARKETING
So, she didn't take the traditional path for marketing and advertising.
β she instead, used social media channels to promote her brand and products.
There are several lessons that one can learn from Huda Beauty's marketing strategies.
β she instead, used social media channels to promote her brand and products.
There are several lessons that one can learn from Huda Beauty's marketing strategies.
1. RECOGNIZE THE MARKET GAP
Huda identified an unmet consumer demand- fake eyelashes. So she leveraged the opportunity and came up with a high-quality product.
β Observe the market discrepancy.
Huda identified an unmet consumer demand- fake eyelashes. So she leveraged the opportunity and came up with a high-quality product.
β Observe the market discrepancy.
2. LET YOUR PRODUCT DO THE TALKING
Develop very high-quality products.
Only then you'll be able to get the benefit of word-of-mouth marketing and repeat purchases by customers.
Huda once scrapped her entire line of concealers worth $1.5 million because- the product was subpar.
Develop very high-quality products.
Only then you'll be able to get the benefit of word-of-mouth marketing and repeat purchases by customers.
Huda once scrapped her entire line of concealers worth $1.5 million because- the product was subpar.
Assure the quality of your product before releasing it.
Give your customers a reason to believe that the product is worth buying and that you've got their best interest at heart.
β Don't ship junk.
Give your customers a reason to believe that the product is worth buying and that you've got their best interest at heart.
β Don't ship junk.
3. RIDE THE DIGITAL WAVE
Huda used only social media marketing to promote her products.
But she primarily used Instagram because that's where her target consumers reside.
β Observe where your customers are spending most of their time
Huda used only social media marketing to promote her products.
But she primarily used Instagram because that's where her target consumers reside.
β Observe where your customers are spending most of their time
4. CONNECT WITH CONTENT
Content marketing is the key to success for every co.
While big corporations have lost their touch with people- Huda connected with them.
The content reveals the level of authenticity and it helps the brand to connect at a more human level.
Content marketing is the key to success for every co.
While big corporations have lost their touch with people- Huda connected with them.
The content reveals the level of authenticity and it helps the brand to connect at a more human level.
The brand posts around 3-5 times a day.
They post makeup tutorials & funny memes, engage in stories and give shout-outs to their religious followers.
Moreover, video content has a much higher impact value than any other type of content.
β Strict content strategy is a must.
They post makeup tutorials & funny memes, engage in stories and give shout-outs to their religious followers.
Moreover, video content has a much higher impact value than any other type of content.
β Strict content strategy is a must.
5. CREATE A PERSONALITY FOR THE BRAND
Do you know what's so unique about Huda's marketing strategy?
Well, Huda became the face of her brand and created content herself.
Her audience watches her- trying various stuff and talking about different products & thoughts.
Do you know what's so unique about Huda's marketing strategy?
Well, Huda became the face of her brand and created content herself.
Her audience watches her- trying various stuff and talking about different products & thoughts.
When you take time to engage with your customers, it gives a personal touch to the brand & creates a personality for the brand itself.
This makes the brand more authentic & genuine in the eyes of customers. This increases credibility.
β Give a personal touch to your content
This makes the brand more authentic & genuine in the eyes of customers. This increases credibility.
β Give a personal touch to your content
6. COLLABORATION WITH MICRO-INFLUENCERS
Don't underestimate the power of a micro-influencer.
They are very important for social video campaigns and network effects.
Huda knew their relevance so she distributed her product among them and promoted various makeup influencers.
Don't underestimate the power of a micro-influencer.
They are very important for social video campaigns and network effects.
Huda knew their relevance so she distributed her product among them and promoted various makeup influencers.
Micro-influencers produce and post content every day- without failure.
This brings a very high rate of engagement and exposure to the product.
Moreover, Huda made her products that suit people of different ethnic backgrounds and colours.
This brings a very high rate of engagement and exposure to the product.
Moreover, Huda made her products that suit people of different ethnic backgrounds and colours.
So she adopted MULTICULTURAL BEAUTY MARKETING- supporting and featuring diverse makeup artists and influencers.
This way she was able to appeal to western as well as eastern audiences.
β Influencers need influencers
This way she was able to appeal to western as well as eastern audiences.
β Influencers need influencers
7. HYPE MARKETING DOES NOT DISAPPOINT
Always create hype about your products.
Huda Beauty once announce that they were going to scrap- Huda Beauty Rose Gold Edition Eyeshadow Palette.
Customers took this warning and thought this might be their last chance to get hands on it.
Always create hype about your products.
Huda Beauty once announce that they were going to scrap- Huda Beauty Rose Gold Edition Eyeshadow Palette.
Customers took this warning and thought this might be their last chance to get hands on it.
Result: They ran out of stock even before they realized it.
Even if you have the best-selling product under your sleeve, creating hype around it- always works.
β Creating hype draws massive attention to the product
Even if you have the best-selling product under your sleeve, creating hype around it- always works.
β Creating hype draws massive attention to the product
And that's a wrap.
There was a time when Huda lost all of her enthusiasm and hope, but it's the result of her perseverance and leadership that
β today, Huda Beauty offers more than 140 products- from foundation to lipsticks, eyeshadows and more.
There was a time when Huda lost all of her enthusiasm and hope, but it's the result of her perseverance and leadership that
β today, Huda Beauty offers more than 140 products- from foundation to lipsticks, eyeshadows and more.
This company is celebrating beauty worldwide and people with various ethnic backgrounds are
β promoting diversity and inclusivity.
β promoting diversity and inclusivity.
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