1) For every campaign we start off targeting Facebook feed only.
We have tested all placements, Instant Articles, In-Stream Videos, Right column, etc.
But every single time our costs go up.
We have tested all placements, Instant Articles, In-Stream Videos, Right column, etc.
But every single time our costs go up.
Make sure your ads convert using FB feeds only, then you can try and test other placements.
NOTE: For retargeting ads, you can do all placements. This is more about omnipresence rather than fully optimizing for conversions.
NOTE: For retargeting ads, you can do all placements. This is more about omnipresence rather than fully optimizing for conversions.
2) Interests farming
In the beginning, we solely focus on finding the best target interests.
Start with 1 campaign.
5-10 ad sets.
1 interest per ad set.
The same 1 piece of copy and 3 images in each ad set.
In the beginning, we solely focus on finding the best target interests.
Start with 1 campaign.
5-10 ad sets.
1 interest per ad set.
The same 1 piece of copy and 3 images in each ad set.
Success tip: Make sure you have 5-10 good performing interests before you try to start optimizing the copy and creatives.
3) Countries
We started just targeting US, CA, UK & AUS but when we dial in our targeting and copy we branch out to other countries.
We started just targeting US, CA, UK & AUS but when we dial in our targeting and copy we branch out to other countries.
There are lots of affluent countries in Europe like Norway, Switzerland, Germany, etc.
Some of these countries hit and itโs a literal goldmine for your business.
The competition is low and they have money to spend.
Some of these countries hit and itโs a literal goldmine for your business.
The competition is low and they have money to spend.
4) Urgency
Throughout the month we leveraged different points of urgency to get people to take action.
Early bird pricing and early bird bonuses have always worked the best for us.
This creates huge spikes in revenue that guarantee profitability for the whole campaign.
Throughout the month we leveraged different points of urgency to get people to take action.
Early bird pricing and early bird bonuses have always worked the best for us.
This creates huge spikes in revenue that guarantee profitability for the whole campaign.
5) Urgency ads
In line with the pricing and bonuses, we created separate advertising campaigns for each deadline.
2-3 days out from the deadline we would create new videos and copy that speak directly about the deadline thatโs coming up.
In line with the pricing and bonuses, we created separate advertising campaigns for each deadline.
2-3 days out from the deadline we would create new videos and copy that speak directly about the deadline thatโs coming up.
The ads donโt run for a long time but they get the biggest ROI when they do.
20X in some cases.
20X in some cases.
6) Retargeting ads
We create retargeting ads for every step in the process because each customer segment requires slightly different messaging.
We create retargeting ads for every step in the process because each customer segment requires slightly different messaging.
1 campaign = previous buyers
1 campaign = followers
1 campaign = people who clicked the ad but didn't visit checkout
1 campaign = people who went to the checkout page but didn't buy
1 campaign = followers
1 campaign = people who clicked the ad but didn't visit checkout
1 campaign = people who went to the checkout page but didn't buy
7) Specific videos
To optimize further we started creating video ads for individual placements.
Videos on the FB feed were different from the IG feed.
Videos on the IG feed were different from IG stories.
To optimize further we started creating video ads for individual placements.
Videos on the FB feed were different from the IG feed.
Videos on the IG feed were different from IG stories.
This isnโt necessary to get profitable but if you want to squeeze as much profit out of your ad campaigns then this is the way to do it.
There are the 7 FB ad hacks that got our client to 6 figure months.
Follow me @ohalloran_sam for more ad hacks.
If youโre an online coach and youโre a 5 figures a month and want help scaling to consistent 6-figure months then apply using the link below:
clientgenerators.com
Follow me @ohalloran_sam for more ad hacks.
If youโre an online coach and youโre a 5 figures a month and want help scaling to consistent 6-figure months then apply using the link below:
clientgenerators.com
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