Theo Ohene
Theo Ohene

@theoohene

14 Tweets 2 reads Jul 28, 2022
33 million companies use Google Analytics to grow their site.
Master it and you can 2x your conversions.
10 Google Analytics 4 tips every user must know:
1) Find out key insights in two clicks
Quickly learn what day you get the most revenue.
Or when are users most active.
Use the insights icon.
You can get answers to important business questions in seconds.
🔹 Go to:
The insights icon in the top right-hand corner.
2) Find out which marketing channel performs best
There are lots of potential channels.
But you need to know what drives the most revenue and traffic.
So you can focus on that.
🔹 Go to:
1. Reports
2. User Acquisition
3) Find out what locations you should advertise
Your best customers can come from anywhere.
Ghana.
Spain.
You need to know where.
You could halve your customer acquisition costs simply by targeting a different region.
🔹 Go to:
1. Reports
2. User
3. Demographics Overview
4) Find out your performance in real-time
Sometimes you get a burst of traffic.
You launch on ProductHunt.
Or go viral on Twitter.
That's when you need real-time insights.
🔹 Go to:
1. Reports
2. Real-time
5) Find out how to increase your funnel's conversion rate
Your product is a funnel.
There are drop-off points.
You need to know where.
Then you can test.
And get more people through your funnel.
🔹 Go to:
1. Explore
2. Template Gallery
3. Funnel Exploration
6) Find out if your product is sticky
A bad product loses all its users straightaway.
A great product keeps them around.
Understand how your users behave.
Then work to get them to stay.
🔹 Go to:
1. Reports
2. Retention
3. User Retention
7) Find out what tech your audience uses
58.99% of traffic comes from mobile.
But most sites still prioritise desktop.
Big error.
See what devices your audience uses.
Then optimise based on that.
🔹 Go to:
1. Reports
2. Tech Overview
3. Users by Platform/Device
8) Find out what journey your audience goes on
You can assume your user journey.
But it's still a guess.
See exactly what paths they take.
Then make their product experience better.
🔹 Go to:
1. Explore
2. Template Gallery
3. Path Exploration
9) Find out what channels drive the most revenue long-term.
Use predictive analytics to help you make better decisions.
Put more into what works.
Less in what doesn't.
🔹 Go to:
1. Explore
2. Template Gallery
3. Predict Top Spenders
10) Find out your lifetime value
This is a key metric to know.
It helps you understand what you can afford to spend on customer acquisition.
Easily learn what channel brings your most valuable customers.
🔹 Go to:
1. Explore
2. Template Gallery
3. User Lifetime
Google Analytics made a huge change.
The current version stops soon.
Most people are confused.
They don't know how to use Google Analytics 4.
I want to teach 5 people how to navigate the change.
If you want to 2x your conversions, sign up here: bit.ly
10 Google Analytics tips every user should know:
1) Quick Insights
2) Best performing channels
3) Locations
4) Real-time Performance
5) Funnel Analysis
6) Product Stickiness
7) Technology
8) User Journeys
9) Predict Top Revenue
10)Lifetime value
That's all people.
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